The participants in this Fundamentals of Marketing training course gain a grasp of how to apply the fundamental marketing ideas, concepts, theories, tools, and processes in their respective positions. It offers a clear explanation of the fundamental principles as well as best practices, whether you are new to marketing or want a refresher on the basics.
The participants will have learned how to think, behave, and speak like a marketing expert by the time they leave. They will establish a successful marketing strategy and be able to articulate to executives and other team members how it will benefit the company and its clients.
Budgets are an essential financial tool, which aid, planning, decision making, resource allocation, coordination, and control.
In today’s world, finance professionals are challenged by providing management a detailed analysis of the impact of the organization's financial decisions. Therefore, finance professionals need to be skilled at reading through the numbers on the financial statements, analyzing the figures, interpreting the various ratios, and presenting this analysis in a dynamic manner. This course takes you from the first step of understanding the relationships between the different elements of financial statements, through the process of calculating and analyzing the financial ratios, to the last step of presenting recommendations. While applying Excel tools and techniques, various real-life examples of published financial statements will be used throughout the course.
Managers and supervisors in the fields of people, marketing, sales, training, and administration, as well as public relations officers and other key personnel in the business whose work entails contact and engagement with the internal/external public. This curriculum will also assist managers and staff who work in the media.
In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining a competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.
The time for action on greening supply chains has come. Daily headlines report food shortages and concerns about energy security and dangerous climate change. Current forecasts suggest that by 2050 the human population will grow to around 9 billion and that per capita consumption of hard and soft commodities is set to increase. An incredible challenge lies ahead of us: already the production, extraction, and consumption of basic commodities are contributing to humanity's unsustainable ecological footprint. Access to resources will be a major strategic corporate issue in the coming decades. We are convinced that the winners will be those companies that can demonstrate that their supply chains are clean and green
The importance of effective health and safety training in the oil and gas industry is highlighted by extensively reported examples of major process safety incidents including the 2010 Deepwater Horizon oil rig explosion in the Gulf of Mexico, the Buncefield oil storage depot explosion (2005), the 1988 Piper Alpha oil platform explosion (both occurring in the UK) and the BP Texas Refinery explosion in 2005