You should ensure public relations on its commitment to all diplomatic principles to help them Gain all parties associated with the institution because of the various activities of public relations.
The institution represents the fundamental pillar in building its strategic relationship system, and to be.
PR does not care about the immediate results it achieves as a result of its day-to-day interaction
Their attention towards adaptation and harmony Walt link between the institution and all of their audiences no matter how varied, For this, they need to possess dozens of skills in order to represent the institution in all directions and policies and trends in the best possible image.
Since the public relations function of the institution is to build a reputation, it represents the entity that can be considered as the Ministry of Foreign Affairs of the institution that is keen to represent them honorably.
In all circles with which relations and interests are associated, public relations diplomacy is a science existing relationships between the institution and other parties associated with it are keen to coordinate all, your organization's external relations.
At the end of this course the participants will be able to:
Determine the role of public relations in achieving the objectives of the institution.
Describe contemporary public relations functions in a changing environment.
Creative planning for public relations programs.
Innovation and excellence in the processes of contemporary public relations organization.
The application of modern strategies for public relations in order to develop institutional performance.
The application of methods and strategies to build and improve the mental image of the institution.
Excellence in how to manage and avoid crises.
Gain mass communication skills.
Communication Specialists
Public Relations Personnel
Also, anyone who will ever need to influence others, either socially or commercially, and managers who want to add high-level communications and influencing skills to their portfolios
The emergence and evolution of public relations.
Definitions of public relations.
Definition of the scope of public relations.
Public relations objectives.
The main dimensions of contemporary organizations.
The administrative and professional concept of public relations.
New jobs for Public Relations.
Guidelines for Public Relations Professionals.
Public relations campaigns.
The roles of public relations and new perspectives.
The role of public relations in building and supporting the image and reputation of the institution.
Strategies and shapes that can be taken by the activity of public relations.
The organizational structure strategy of the PR department.
Objectives and functions of public relations.
Methods of identifying public relations problems.
Methodology for developing strategies and operational programs.
Methods of implementing the public relations program, evaluating the program, and measuring the results.
How to choose topics and define public relations programs.
The importance of behavioral aspects of the masses and their impact on communication policy analysis.
The individual and determinants of his behavior.
Strategy to change the attitudes and behavior of the masses of the institution.
The concept of the crisis and its characteristics and types in contemporary organizations.
Factors Affecting in Crisis Management.
Crisis management stages.
Global tactics in crisis management
Programs to raise morale and human relations with workers.
Knowledge of what information workers require.
Knowledge strategy of the organization with staff.
Strategy to seek acceptance of employees and focus on direct contact.
A strategy to ensure that the activities offered by the entity are available.
The strategy of stimulating employees and satisfying their psychological and social needs.
Inspirational leadership is a highly creative and intrinsically interpersonal activity to which people positively respond. As a leadership style, it demands that leaders employ their strengths with effect, where behaviors and values are paramount and where trust is established. This structured program seeks to explore the personal traits that make leaders inspirational in the context of their organization's strategy and culture. It offers a learning experience in which tools and techniques are employed to build leadership capability and a strategic response to the challenges of the role.
Corporates around the world, especially in Europe and the US, face a number of difficulties that make their working environment more difficult than it was during the financial crisis of 2008–2009. Lenders and investors are once again confronted with widespread and severe credit deterioration across sovereigns, corporates, and other sectors as a result of the difficulties of COVID-19. Credit analysis is becoming more difficult due to a confluence of factors including high cost inflation, significantly higher energy prices, higher and rising interest rates, political unpredictability, worsening geopolitical threats, and declining consumer demand. The degree of ambiguity and upheaval appears destined to stay high for some time. In order to prevent credit losses and generate an optimal risk/reward profile from their exposures, it is even more crucial for creditors and investors to have a solid understanding of how to analyze a variety of credit risks.
This training course will provide a comprehensive overview of Islamic finance with a specific focus on liquidity management instruments. The course will cover the principles of Islamic finance and how they apply to the management of liquidity. Participants will learn about the different types of Islamic finance instruments used to manage liquidity and the practical considerations involved in their implementation.
This course brings together the key strategic leadership skills of strategic planning, negotiation, and conflict management required to succeed in today’s complex and challenging business environment. 'Strategy' is as it says in the classic text 'the art of war', complex yet when understood very simple, those who have a successful strategy are in control of the upcoming events. The implementation of strategies often requires the ability to exert influence and negotiate effectively. Negotiation is not litigation, neither it is war. Negotiation is not about obtaining total victory. Total victory by one party tends to be short-lived. Negotiation and conflict management are key strategic management and leadership skills and are probably the single most used skills in business today.
The importance of effective health and safety training in the oil and gas industry is highlighted by extensively reported examples of major process safety incidents including the 2010 Deepwater Horizon oil rig explosion in the Gulf of Mexico, the Buncefield oil storage depot explosion (2005), the 1988 Piper Alpha oil platform explosion (both occurring in the UK) and the BP Texas Refinery explosion in 2005
Alliances in business are a natural route for development – but not all contracting relationships can truly be seen as alliances. A good, trusting and open relationship is essential for a long-term and successful alliance – and this needs to be practiced by the negotiators involved. Negotiation is inevitably at the heart of every process to achieve what you want, whether in an agreement, bargaining for an item, or closing a deal. At the end of each negotiation, the goal is to seek a win/win outcome – an essential characteristic of long-lasting alliances. This course provides an essential framework for effective negotiation — which will be vital for building and exploiting an alliance - from building the relationship, critical thinking to prioritize goals