Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by training sales management personnel effectively, can today’s firm compete. The Certified Sales Manager course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom-line performance. It focuses on improving organization and forecasting skills, as well as other technical competencies aimed at guiding salespeople towards higher performance.
The purpose of this course is to enable you to systematically adopt, employ, and execute proven marketing strategies that will help you to build enduring and powerful brands. It will provide an overview of the marketing process with a suite of tools, models, and theories and will then move on to the practical application and execution of the tools & techniques required for a winning marketing strategy. How are Prada able to sell handbags to women for many hundreds of dollars when any visit to the market will get a bag for carrying your possession for only a few dollars (indeed, most supermarkets will give you a plastic bag for free!). How is Ferrari able to command prices of hundreds of thousands of dollars for their cars when a few hundred dollars will buy a car that will successfully take you from A to B? The answer? Marketing.
The Sales Professional of today is a business person, a negotiator, a coach, a counselor, a friend, a leader, a Key Account manager, a support resource, and, from time to time, still an enforcer. The role is now multi-faceted, complex, and changing all the while. The Sales Professional of today needs great flexibility and a wide range of cubs in the bag.
Although important, customers are not equally crucial. Customers frequently encounter an overwhelming selection of vendors who can meet their wide variety of needs. In contrast, businesses only have a limited amount of resources at their disposal to provide for these clients. The core of key account management is determining the best plan for each client and matching strategy, tactics, and resources accordingly. Delegates will learn a solid, tested, and qualitative method for identifying clients and then creating individualized tactics for each.
The media and innovation landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies, and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue
This course is focused upon better business performance, through better planning and control of the business by top management. Sales & Operations Planning (S&OP) is the traditional name for the process, although some have tried to introduce alternative titles, such as Integrated Business Management and SOFplan – Sales, Operations and Financial Planning. The process is about ensuring that the top-level plans in the business – covering product management, sales, marketing, operations, resources, finance, engineering, human resources, IT – are all balanced to achieve the strategic plans of the organization, in the medium to long term.
Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events, it typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting, and conducting events, event marketing uses emotions and is based on the fact that people remember what they are experiencing.
The Sales Professional of today is a business person, a negotiator, a coach, a counselor, a friend, a leader, a Key Account manager, a support resource, and, from time to time, still an enforcer. The role is now multi-faceted, complex, and changing all the while. The Sales Professional of today needs great flexibility and a wide range of cubs in the bag.
This conference is focused on better business performance, through better planning and control of the business by top management. Sales & Operations Planning (S&OP) is the traditional name for the process, although some have tried to introduce alternative titles, such as Integrated Business Management and SOFplan – Sales, Operations, and Financial Planning. The process is about ensuring that the top-level plans in the business – covering product management, sales, marketing, operations, resources, finance, engineering, human resources, IT – are all balanced to achieve the strategic plans of the organization, in the medium to long term