Aligning business activities to a company's vision and strategy is a must to ensure operational excellence. This is easier said than done, since this will require specific processes to communicate objectives in a clear manner to all stakeholders, and a robust system to monitor the organization's performance against strategic goals from all perspectives.
The balanced scorecard which was developed by Dr. Robert Kaplan (Harvard Business School) and Dr. David Norton ensures the above are met. In this hands-on course, and after presenting the balanced scorecard elements including vision, mission, goals, objectives, Key Performance Indicators (KPIs), targets and initiatives, participants will have the chance to build a balanced scorecard for a virtual company using a tested step-by-step model. The knowledge gained from attending this course will ensure that the participants will be able to review or develop a balanced scorecard for their department or organization.
At the end of this course the participants will be able to:
Explain the benefits and importance of a Strategy Focused Organization (SFO)
Develop a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, vision and mission statements and strategic goals for their organization or department
Use 'SMART' objectives and key performance indicators to track the performance and productivity at all levels in their organizations
Apply the approach of best-in-class benchmarking technique to set targets for each KPI
Design a balanced scorecard based on the Kaplan and Norton model
All managers and supervisors involved in strategic planning and performance management. The course is also very helpful to those involved in improving performance and measuring results.
The strategy focused organization
Why implement the balanced scorecard
Strategic planning needs and benefits
A strategic planning model
The importance of the balanced scorecard
Balanced scorecard steps and timeline
The purpose of a 'SWOT' analysis
'SWOT' in brief
Linking the results of the 'SWOT' findings to future objectives and initiatives
Definition of a vision statement
Importance of a structured mission statement
Goals, objectives, and targets
'SMART' objectives
Key performance indicators and Units of Measures (ROMs)
Aligning KPIs to company strategy
Obstacles to measurement
Developing strategies and initiatives that will assist in achieving the targets
Developing strategies
Objectives and basics of benchmarking
The who, what and why of benchmarking
Different methods of benchmarking
Who to benchmark against
The benchmarking process
Strategic planning and strategy execution
Reasons behind failures of well-formulated strategies
Translating the vision into everyday actions
Importance and history of the balanced scorecard
The premise behind the balanced scorecard
Principles of the strategy focused organization
Measuring business strategy from the financial, customer, internal, business or process and learning and growth perspectives
Strategic alignment and goal setting
Linking the balanced scorecard's KPIs to strategy
Strategy map: specifying relationships and making them testable
With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Certified Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to exploit marketing arenas for the first time or wish to refresh their marketing know-how.
Certified Hotel Administrator (CHA) is a credential that recognizes your competence and talents in the hotel industry. It honors General Managers and Hospitality Executives’ leadership and management abilities and provides them with more prospects for advancement. CHA Certified Hotel Administrator credential is one of the most prestigious certifications available.
This course is designed for IT professionals who are looking to take on the role of Chief Information Security Officer (CISO) in an organization. The course will cover key concepts and skills in information security, including risk management, security governance, incident response, and compliance.
The Service Operation (SO) module is one of the certifications within the ITIL Service Lifecycle workstream. This module focuses on the principles, processes, operational activities, and functions that enable organizations and individuals to successfully manage how their products and services perform. These activities can also help improve their IT service management.
The SO module focuses on the coordination and execution of activities that enable the ongoing management and operation of the products or services developed or implemented during the service strategy, design, and transition phases of the IT Service Lifecycle as well as any technology and support resources that are used to deliver them.
The course covers management and control of activities and techniques that are documented in the ITIL Service Operation publication, but it does not provide the full detail of each supporting process. More information about these processes can be found in the Operational Support and Analysis module from the Service Capability workstream.
Understanding of Service Operation best practice enables organizations and IT teams to effectively sustain and maintain the products and services they develop and ensure that they provide efficient resources for their users.
The leadership bears new responsibilities and burdens posed by the successive challenges of change in the era of globalization, the communications revolution and the Internet sovereignty that have begun and will not end.
Together, these factors lead to the need to ascertain the readiness of the executive leader and his ability to deal with these challenges of a strategic nature and adapt them to serve the purposes, goals, and objectives of the institution and achieve its higher mission.