In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining a competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.
This course will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.
At the end of this course the participants will be able to:
Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
Identify a variety of launch success factors that will improve launch process planning and execution.
Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.
All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.
NPD Definitions and Challenges.
NPD Objectives and Critical Success Factors.
NPD Reasons for Success and Failures.
NPD as a Key Marketing Strategy.
Assessing Commercial Viability.
Idea Generation and Screening.
Concept Development and Testing.
Marketing Strategy.
Business Analysis.
Product Development.
Test Marketing.
Commercialization.
Life Cycle Stages.
Product Life Cycle Strategies.
The Phase-Gate Process: Structuring the NPL.
The Boston Consulting Group Growth Matrix.
The Product Market Expansion Grid (A Portfolio Planning tool).
Things to Consider Prior to Product Launch.
The Launch Hurdles.
Planning Your Media Schedule and Costs.
Selecting the Launch Team.
Preparing the Product Launch Checklist and Toolkits.
Product Launch Strategies.
Preparing the Press Kit Checklist.
Product Launch Marketing Budget Toolkit.
Preparing the Press Release.
The Product Launch Plan.
Product Overview Document.
SWOT Analysis, Graphic Chart, and the Creative Plan.
With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Certified Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to exploit marketing arenas for the first time or wish to refresh their marketing know-how.
Document control and record management should play an important role in identity and access management by protecting sensitive documents from exposure to the wrong parties. They should also support simplified access when needed by allowing authorized parties to quickly search, find, and retrieve archived and active documents. This course provides a strong understanding of the concepts of Document Control and Records Management and develops the requirements to help Document Controllers, Records Managers, and other staff improve the control of critical documents across the organization. Using best practice and time-proven methodologies and techniques, the course enables participants to understand and implement key document control methods and improvement plans, and to understand the impact of wider information management issues and challenges.
The term ‘strategic management’ is used to denote a branch of management that is concerned with the development of strategic vision, setting out objectives, formulating and implementing strategies, and introducing corrective measures for the deviations (if any) to reach the organization’s strategic intent.
Therefore, this Strategic Management Course focuses on delivering a high-level practical understanding of the complete elements of the subject – analysis, planning, implementation, review, development.
The program has been designed to be interactive with several case studies and group exercises. A modular approach will take the delegates through the four stages of Crisis Management - Preparation, Planning, Response, and Recovery. Participative lectures will involve the use of PowerPoint, handout material, work manual with all instructor notes and slides, examples of best practice, and appropriate video/DVD material. The use of flip-charts, syndicate workshops, and reporting back sessions will encourage a fully participative and enjoyable event.
Continuous Monitoring and Security Operations will teach you how to strengthen your skills to undertake that proactive approach. Security monitoring is the automated process of collecting and analyzing indicators of potential security threats, then triaging these threats with the appropriate action.