In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining a competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.
This course will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.
At the end of this course the participants will be able to:
Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
Identify a variety of launch success factors that will improve launch process planning and execution.
Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.
All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.
NPD Definitions and Challenges.
NPD Objectives and Critical Success Factors.
NPD Reasons for Success and Failures.
NPD as a Key Marketing Strategy.
Assessing Commercial Viability.
Idea Generation and Screening.
Concept Development and Testing.
Marketing Strategy.
Business Analysis.
Product Development.
Test Marketing.
Commercialization.
Life Cycle Stages.
Product Life Cycle Strategies.
The Phase-Gate Process: Structuring the NPL.
The Boston Consulting Group Growth Matrix.
The Product Market Expansion Grid (A Portfolio Planning tool).
Things to Consider Prior to Product Launch.
The Launch Hurdles.
Planning Your Media Schedule and Costs.
Selecting the Launch Team.
Preparing the Product Launch Checklist and Toolkits.
Product Launch Strategies.
Preparing the Press Kit Checklist.
Product Launch Marketing Budget Toolkit.
Preparing the Press Release.
The Product Launch Plan.
Product Overview Document.
SWOT Analysis, Graphic Chart, and the Creative Plan.
This course is designed to familiarize students with access control hardware, basic system wiring, software installation, and basic system programming. The purpose of this course is to guide students through the step-by-step process required to ensure the basic functionality of a Lenel access control system. The fundamentals course is the first course in the technical certification curriculum that supports the basic knowledge required for all Professional, Expert, and Design Architect certification tracks.
All businesses in the current environment need a competitive edge. This can be gained through innovative and exciting products and services, or effective and efficient world-class employees. Top performing organizations are passionate about their most valuable resource - their staff. To maintain their high standards a large proportion of their time and energy is spent on continuous professional development, not only of their employees but of their business. This course investigates the tried and trusted management processes, procedures, and methodology used by many blue-chip companies. They use the tools to develop high levels of performance from their staff. This in turn ensures the future and reputation of their companies through innovative development, service, and evaluation. This course offers participants practical solutions to work-related issues.
Get ready to recharge yourself with new energy to propel your career, increase job satisfaction, and add greater value to your organization. This course will show you how. You will learn the combination of attributes and skills you need to accelerate your career positively and successfully along your professional path, now and into the future. Become a positive force for your organization, your customers, and your colleagues.
In this training course, you'll go from beginner to extremely high-level and your instructor will build each algorithm with you step by step on screen. By the end of the course, you will have trained machine learning algorithms to classify flowers, predicting house prices, identify handwritings or digits, identify staff that is most likely to leave prematurely, detect cancer cells, and much more!
The knowledge and skills acquired via this Compliance Regulatory Professionals training course are intended to help participants better understand and support regulatory compliance and enterprise-wide risk management. Additionally, to promote best practices and international standards that match with corporate and regulatory needs, and to deal with the rules, markets, products, and transactions.