This course presents principles and practices for individuals who plan and organize events, meetings, conferences, or conventions. By gaining a clear understanding of the event planning process, developing management skills, and getting familiar with the best practices in the event industry, participants will be better prepared to run their event or conference. This course will also cover event planning tools to manage time, space, money, human resources, information, materials, and problems that may arise through the event planning process.
At the end of this course the participants will be able to:
Identify the types of events and conferences to execute a more effective plan
Organize, assess and motivate various committees involved in managing events and conferences
Promote their events and conferences by planning and setting a step by step promotional plan
Explain the various functions for managing events and conferences
Prepare and control the financial aspects of a conference
Plan and organize different kinds of exhibitions
Examine all activities to evaluate them and to follow up on the events
Control and supervise the different scientific and social activities in the event or conference.
Prepare the estimated budget for the conference.
Plan and organize different kinds of exhibitions.
PR Managers
PR Professionals
Marketing Professionals
Professionals involved in the planning or management of events, exhibitions and conferences
Definition of events and conferences
Types of events and conferences
Aim of a conference
Importance and concepts
Collecting information needed in planning
Setting smart objectives
Preparing the event plan with detailed activities and schedules
Selecting the venue and agreeing on the site of the event or conference
Choosing human resources for the management of the event or conference
Forming different specialized committees
Training and motivating the teams in charge of managing the event or conference
Marketing the conference
Factors attracting participants
Promotion and advertisement of events or conferences
Steps needed for the promotion and marketing of the event or conference
Setting a plan for the promotion of events and conferences
With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Certified Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to exploit marketing arenas for the first time or wish to refresh their marketing know-how.
Certified Hotel Administrator (CHA) is a credential that recognizes your competence and talents in the hotel industry. It honors General Managers and Hospitality Executives’ leadership and management abilities and provides them with more prospects for advancement. CHA Certified Hotel Administrator credential is one of the most prestigious certifications available.
This course is designed for IT professionals who are looking to take on the role of Chief Information Security Officer (CISO) in an organization. The course will cover key concepts and skills in information security, including risk management, security governance, incident response, and compliance.
The Service Operation (SO) module is one of the certifications within the ITIL Service Lifecycle workstream. This module focuses on the principles, processes, operational activities, and functions that enable organizations and individuals to successfully manage how their products and services perform. These activities can also help improve their IT service management.
The SO module focuses on the coordination and execution of activities that enable the ongoing management and operation of the products or services developed or implemented during the service strategy, design, and transition phases of the IT Service Lifecycle as well as any technology and support resources that are used to deliver them.
The course covers management and control of activities and techniques that are documented in the ITIL Service Operation publication, but it does not provide the full detail of each supporting process. More information about these processes can be found in the Operational Support and Analysis module from the Service Capability workstream.
Understanding of Service Operation best practice enables organizations and IT teams to effectively sustain and maintain the products and services they develop and ensure that they provide efficient resources for their users.
The leadership bears new responsibilities and burdens posed by the successive challenges of change in the era of globalization, the communications revolution and the Internet sovereignty that have begun and will not end.
Together, these factors lead to the need to ascertain the readiness of the executive leader and his ability to deal with these challenges of a strategic nature and adapt them to serve the purposes, goals, and objectives of the institution and achieve its higher mission.