No matter how experienced a Petroleum sector manager or supervisor you may be, the ability to market your business is the one attribute that will help to differentiate you from others in your role.
Equally importantly, learning how to be a better marketer will enable you to progress in your career, while permitting your organization to gain the maximum benefit from your skills within the petroleum, oil, and gas sectors.
But, being able to make effective marketing decisions isn’t just about choosing a ‘Yes’ or a ‘No’ based on the information in front of you. Much more than that, it’s about being able to find a compromise, often between complex and conflicting parameters.
This highly-interactive Petroleum Marketing training course is tailor-made for petroleum, oil, and gas sector professionals, and will help you understand how to successfully market in one of the world’s most challenging environments.
Devise and implement a fully-featured petroleum sector-specific marketing strategy.
Understand the economic drivers affecting the international petroleum market.
Use a portfolio of marketing tools to deliver a cogent message
Be familiar with how the media works.
Gain a competitive edge in the fast-evolving petroleum, oil, and gas marketplace.
Those new to the petroleum industry.
Existing personnel in the sector, who are migrating to a marketing-related function.
Marketing staff looking to gain greater insight into the sector.
Staff wishing to understand how the economics of the sector affect their marketing function
The basics of marketing petroleum products, including market dynamics and distribution channels.
Petroleum marketing overview "the key participants and infrastructures".
Commonly-marketed products and the issues & challenges affecting them.
Who to market to, defining your message, customer segments, and their needs & expectations.
The role of effective branding within the petroleum sector.
Key business processes involved in marketing petroleum products to different customers and stakeholders.
How retailers market various petroleum products to their customers.
The" AIDA" model in relation to the petroleum sector.
Refining and highlighting your key brand differentiators.
How segmentation and positioning are critical to petroleum sector marketing success.
Wholesale marketing "how companies market in bulk including to distributors and resellers".
Analysis of transportation, "B2B & B2C", domestic, industrial & commercial and multinational segments.
Product competition in the petroleum marketplace.
The macroeconomic environment" why it matters to the petroleum sector".
Worldwide demand and pricing for petroleum products.
How to analyze the market and evaluate the impact of trends on future development.
Conducting a "PESTEL" analysis – the how and why of your marketplace.
How crude oil and petroleum markets are established on global and regional levels.
How organizations like "OPEC" affect petroleum production markets worldwide.
Marginal utility "where profits are made in the sector".
Product and service differentiation.
Digital Marketing"a definition and petroleum sector-specific explanation".
How to use digital and traditional in an integrated petroleum sector campaign.
Integrating your various social media platforms to maximize reach across the petroleum sector.
Dealing with customers, suppliers,s and other industry stakeholder complaints on social media.
Increasing views likes, and clicks across various digital platforms
When to advertise on social media "how to reach key oil, gas and petroleum accounts via new channels".
Using e-mail techniques to generate industry-relevant click-throughs
Measuring digital impact and footprint.
Developing a full digital strategy in the petroleum sector.
What to do if things go wrong "how to handle a crisis within the petroleum sector".
Liaising with journalists and thought leaders.
Planning ahead "implementing your oil & gas-specific strategy".
Broadcast media versus printed versus online "integrating your coverage".
Demonstrating value and ROI within the petroleum sector.
Internal communications "the benefit of telling your colleagues".
Social media marketing is one of the most important digital marketing channels. Social media marketing uses social media platforms to create awareness about the product. Digital Marketing uses online and offline channels to promote products to the customer.
Organizations typically start using electronic document management systems to transform paper-based operations after reaching an internal tipping point in which customer response times become too slow, departments don’t have enough bandwidth to solve recurring process bottlenecks, paper archiving becomes too costly or large-scale regulatory risks are exposed during a data breach or compliance fines.
For organizations that have defined but resource-intensive business processes, EDMS is an ideal fit. Document management helps organizations across industries sidestep this busy work entirely by eliminating manual document maintenance, reclaiming valuable staff time, and boosting the bottom-line.
This program provides the Public Relations and Service Department Managers the essential skills to create goodwill for your products, services, and ideals. It aims to assist you to do an effective job of building the Image of your Organization or department. It discusses the art and techniques for effective public relations (Image Building). Image building is discussed as an essential planned activity: including PR deliverables, Tasks, Resources, and Strategy Options. Program content includes: Analysis & Definition of PR Issues, Developing Action Plans, Communication & Implementation, and, monitoring and evaluation of outcomes.
Today’s executives have no room for error in navigating the market upturn to ensure their organization's survival and success. This all-new capstone to our Management Program is a fast track to more effective senior management by learning to best leverage your corporation’s competencies and build high value, sustainable growth.
An excellent course for experienced executives looking for late-breaking management ideas centered on strategy and “growth maximization” to prepare for market realities in the next three years.
Self-mastery is not achieved by accident - it is a process that occurs as we interact effectively with the events and circumstances of our lives. Each moment of our lives provides an opportunity to practice self-mastery by expanding our visions, awakening the faculties of our minds and our hearts, and assuming full responsibility for living, growing, and contributing. As we master our own emotions, we can enhance our ability to lead others, acting as a role model and someone others would truly wish to follow. Through this program, you will learn a great deal about yourself – how you think, how you perceive the world and how others perceive you, how you communicate and how you can enrich your communication skills - and through that process, you will learn how to lead others with great skill.
Risk is key in any project yet is often misunderstood as to the huge value that it can deliver, both to the project itself and to the people involved. This interactive, highly practical Risk Management Professional training course is designed to help delegates cover the risk management framework from the fundamentals up to the senior management level. This training course is delivered in such a way that delegates can expect to become skilled risk practitioners themselves.