The word ‘Retailing’ is derived from the French verb ‘retailer’, which means, "to cut a piece off.” From a marketers point of view, retailing is defined as a set of marketing activities that are designed to provide satisfaction to the end consumer.
At the end of this course, the participants will be able to:
Analyze store operations, supervise employees, and manage inventory.
Understand customer behavior in a retail environment.
Develop successful sales plans to grow store profitability.
Produce a positive shopping experience.
Use proper merchandising and promotional strategies to improve sales performance and customer loyalty.
Senior retail managers who want to discover the various traits of successful retail management through actual case studies and industry best practices that showcase the required skills and strategies.
Retailing Defined
Today’s Retail Environment
The Pillars of Retail (7Ps) and Related Metrics
Retailing and Marketing Channels
Retail Competitive Strategies
The 5 Dimensions of a Retail Strategy
The EST Model: Achieving Strategic Positioning
Assessing Strengths and Weaknesses for Better Positioning
Retail Leadership Guidelines
The Components of Retail Business Intelligence
Business Intelligence and Retail Operations
Critical Performance Questions
What to Measure and When?
15 Key Retail Metrics
The Strategic Profit Model (DuPont Analysis)
Computing the Store’s Return on Net Worth
The New Role of the Retail Sales Associates
Relationship Selling and Retailing
The Retail Sales Management Process
Hire
Train
Set Goals and Objectives
Define and Measure Metrics
Motivate
Performance Evaluation
Rewards and Incentives
The Critical Components of Retail Performance
Improve the Quality of Leadership
Instill a High-Performance Culture
Develop and Implement HR Programs and Processes
Evaluating Individual Performance Levels
Developing Balanced Scorecards (Store and Retail Sales Associates)
The program opens by exploring the key leadership skills and how to apply them in the organization. Using this initial analysis, the program explores managing yourself as a leader, leading a team, creating breakthroughs through innovative leadership, communicating effectively with others, and imparting leadership values to your team members. All attendees will return to their organizations better equipped to meet the challenges and demands of leadership.
This is a fast-paced, dynamic, and highly informative advanced leadership program. It seeks to develop and enhance your personal, team, and organizational leadership skills.
This seminar is designed to provide practicing or potential leaders with the knowledge and skills required by the role. This leadership programme enables your leaders to critically explore the key idea that the most important function of a leader is to help their people move through the stages of team development.
Alliances in business are a natural route for development – but not all contracting relationships can truly be seen as alliances. A good, trusting and open relationship is essential for a long-term and successful alliance – and this needs to be practiced by the negotiators involved. Negotiation is inevitably at the heart of every process to achieve what you want, whether in an agreement, bargaining for an item, or closing a deal. At the end of each negotiation, the goal is to seek a win/win outcome – an essential characteristic of long-lasting alliances. This course provides an essential framework for effective negotiation — which will be vital for building and exploiting an alliance - from building the relationship, critical thinking to prioritize goals
Health, Safety, and Environmental Management Systems are based on a proactive process for incidents prevention as well as reactive monitoring of performance. Risk assessment is required to be applied to all activities that impact on health & safety, production, asset, environment, and the Company reputation.
All businesses in the current environment need a competitive edge. This can be gained through innovative and exciting products and services, or effective and efficient world-class employees. Top performing organizations are passionate about their most valuable resource - their staff. To maintain their high standards a large proportion of their time and energy is spent on continuous professional development, not only of their employees but of their business. This course investigates the tried and trusted management processes, procedures, and methodology used by many blue-chip companies. They use the tools to develop high levels of performance from their staff. This in turn ensures the future and reputation of their companies through innovative development, service, and evaluation. This course offers participants practical solutions to work-related issues.
Enterprise Risk Management known as (ERM) has evolved considerably since the seventies. From simply 'buying' insurance, it has now grown in importance to become a prime function in many organizations as part of a bigger system known as Governance, Risk, and Compliance (GRC) which starts with corporate governance and ends with compliance. ERM is the function of studying the risks that may hinder a corporation's ability to achieve its goals and then deciding how to overcome those risks. Studies regarding risk management were done by different organizations, including ISO which issued ISO 31000 on risk management. However, the most accepted ERM system is the one designed by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). This system, which is the one covered in this course, teaches the steps needed to control risk. It starts with the evaluation of the internal environment and the setting of objectives which are, mainly, a result of the tone at the top of the organization, the directives from corporate governance as well as the vision, mission, and corporate strategies. Then, the course goes through the steps management needs to consider in order to identify and assess risk and decide on proper risk responses and controls. The course ends with how to monitor, communicate, and report risk. In addition, the course looks at risk in different organizational areas such as strategy, reporting, compliance, operations, financial and physical risk as well as risk in different industries.