With the sporadic use of various educational and training resources, the session is intended to be participatory and engaging. In order to help the participants apply the theory in an effective and efficient way, the course also makes use of real-world scenarios. The course is structured around four learning pillars: exposure to real-world crises and policy options that participants may face; concept learning (lectures and presentations); role-playing (group activities); experience sharing (roundtable discussions);
At the end of this course, participants will be able to:
Determine the various crises and their characteristics.
List the different crisis communication tenets.
Create crisis management procedures to reduce the likelihood of problems in their businesses.
Show the advantages of using the media during a crisis.
Assess and order the components of crisis communication management.
Interpret and analyze the outcomes of crisis communication management
Team leaders, supervisors, and managers of public relations departments, as well as any other staff members who might be involved in handling communication-related problems during a crisis, are the intended audience for this course.
Definition of a crisis
Overview of communication
Various types of crises
Key aspects of a crisis
Evolution of a crisis
Setting your clear objective
Responding quickly
Accepting responsibility
Appropriate messaging
Profiling your audience
Showing and maintaining credibility
Coordinating with others
Continuous monitoring
Pre-crisis phase
Crisis Management Plan (CMP)
Crisis Management Team (CMT)
The spokesperson's role
Crisis event phase
Initial response
Reputation repair
Post-crisis phase
Lessons learned
Follow up with communication
Media and communication
Media as a partner in crisis response
Social media and crisis communication
Social media as a beneficial tool or a challenge
Dynamic use of social media in crisis communication
Standard operating decisions dimension
Victims management dimension
Trust and credibility dimension
Behavior dimension
Professional expectations dimension
Ethical dimension
Lessons learned
Measuring outputs
Measuring impact
Measuring outcomes
Steps for a measurement program
Defining your objectives
Defining your audience
Defining your criteria and benchmarks
Deciding upon your timing, budget and measurements tools
Analyzing results for conclusions and recommendations
The program opens by exploring the key leadership skills and how to apply them in the organization. Using this initial analysis, the program explores managing yourself as a leader, leading a team, creating breakthroughs through innovative leadership, communicating effectively with others, and imparting leadership values to your team members. All attendees will return to their organizations better equipped to meet the challenges and demands of leadership.
This is a fast-paced, dynamic, and highly informative advanced leadership program. It seeks to develop and enhance your personal, team, and organizational leadership skills.
This seminar is designed to provide practicing or potential leaders with the knowledge and skills required by the role. This leadership programme enables your leaders to critically explore the key idea that the most important function of a leader is to help their people move through the stages of team development.
Alliances in business are a natural route for development – but not all contracting relationships can truly be seen as alliances. A good, trusting and open relationship is essential for a long-term and successful alliance – and this needs to be practiced by the negotiators involved. Negotiation is inevitably at the heart of every process to achieve what you want, whether in an agreement, bargaining for an item, or closing a deal. At the end of each negotiation, the goal is to seek a win/win outcome – an essential characteristic of long-lasting alliances. This course provides an essential framework for effective negotiation — which will be vital for building and exploiting an alliance - from building the relationship, critical thinking to prioritize goals
Health, Safety, and Environmental Management Systems are based on a proactive process for incidents prevention as well as reactive monitoring of performance. Risk assessment is required to be applied to all activities that impact on health & safety, production, asset, environment, and the Company reputation.
All businesses in the current environment need a competitive edge. This can be gained through innovative and exciting products and services, or effective and efficient world-class employees. Top performing organizations are passionate about their most valuable resource - their staff. To maintain their high standards a large proportion of their time and energy is spent on continuous professional development, not only of their employees but of their business. This course investigates the tried and trusted management processes, procedures, and methodology used by many blue-chip companies. They use the tools to develop high levels of performance from their staff. This in turn ensures the future and reputation of their companies through innovative development, service, and evaluation. This course offers participants practical solutions to work-related issues.
Enterprise Risk Management known as (ERM) has evolved considerably since the seventies. From simply 'buying' insurance, it has now grown in importance to become a prime function in many organizations as part of a bigger system known as Governance, Risk, and Compliance (GRC) which starts with corporate governance and ends with compliance. ERM is the function of studying the risks that may hinder a corporation's ability to achieve its goals and then deciding how to overcome those risks. Studies regarding risk management were done by different organizations, including ISO which issued ISO 31000 on risk management. However, the most accepted ERM system is the one designed by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). This system, which is the one covered in this course, teaches the steps needed to control risk. It starts with the evaluation of the internal environment and the setting of objectives which are, mainly, a result of the tone at the top of the organization, the directives from corporate governance as well as the vision, mission, and corporate strategies. Then, the course goes through the steps management needs to consider in order to identify and assess risk and decide on proper risk responses and controls. The course ends with how to monitor, communicate, and report risk. In addition, the course looks at risk in different organizational areas such as strategy, reporting, compliance, operations, financial and physical risk as well as risk in different industries.