With the sporadic use of various educational and training resources, the session is intended to be participatory and engaging. In order to help the participants apply the theory in an effective and efficient way, the course also makes use of real-world scenarios. The course is structured around four learning pillars: exposure to real-world crises and policy options that participants may face; concept learning (lectures and presentations); role-playing (group activities); experience sharing (roundtable discussions);
At the end of this course, participants will be able to:
Determine the various crises and their characteristics.
List the different crisis communication tenets.
Create crisis management procedures to reduce the likelihood of problems in their businesses.
Show the advantages of using the media during a crisis.
Assess and order the components of crisis communication management.
Interpret and analyze the outcomes of crisis communication management
Team leaders, supervisors, and managers of public relations departments, as well as any other staff members who might be involved in handling communication-related problems during a crisis, are the intended audience for this course.
Definition of a crisis
Overview of communication
Various types of crises
Key aspects of a crisis
Evolution of a crisis
Setting your clear objective
Responding quickly
Accepting responsibility
Appropriate messaging
Profiling your audience
Showing and maintaining credibility
Coordinating with others
Continuous monitoring
Pre-crisis phase
Crisis Management Plan (CMP)
Crisis Management Team (CMT)
The spokesperson's role
Crisis event phase
Initial response
Reputation repair
Post-crisis phase
Lessons learned
Follow up with communication
Media and communication
Media as a partner in crisis response
Social media and crisis communication
Social media as a beneficial tool or a challenge
Dynamic use of social media in crisis communication
Standard operating decisions dimension
Victims management dimension
Trust and credibility dimension
Behavior dimension
Professional expectations dimension
Ethical dimension
Lessons learned
Measuring outputs
Measuring impact
Measuring outcomes
Steps for a measurement program
Defining your objectives
Defining your audience
Defining your criteria and benchmarks
Deciding upon your timing, budget and measurements tools
Analyzing results for conclusions and recommendations
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You can take the exam and submit an application for a "Certified Disaster Recovery Manager" credential once you have mastered all the principles required for Disaster Recovery procedures. You can prove that you have the professional skills and practical knowledge necessary to implement and manage disaster recovery processes in a business by having a disaster recovery manager certificate.
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