Sustained public relations campaigns can help drive strategic organizational change, build public perceptions, and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.
This powerful program takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver, and evaluate campaigns using the full range of PR media and channels.
Examine the range of PR campaigns and the purposes that they can achieve
Develop a problem-solving approach to match the PR campaign strategy to business objectives
Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
Examine a wide range of successful campaigns to judge the different strategies and use of channels and media
Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology
Select and use the best tools to add value to the organization at a strategic level
Develop personal action planning and understand how to ‘sell’ ideas to top management
Plan evaluation of the campaign so that results are recognized within the organization
Build confidence and mastery through personal coaching and advice
PR Professionals
Marketing Professionals
Middle and Senior Managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
Senior Operational Managers with responsibility for managing teams whose role includes PR Campaigns
Senior Managers up to Board Level with responsibility for the strategic use of Public Relations
People who want to get important modern skills to enhance their profile and knowledge
Perceptions of PR among senior managers
The global information village
Putting a cash value on reputation and the PR that builds it
PR campaigns – their use and their risks
Case study examples – what works and what does not
Practical example – tackling a business challenge
Evaluation
Brand, identity and image, the basis of reputation
Assessing your reputation and the use of ‘gap’ analysis
The origins of PR and its foundations in the social sciences
Business strategy and problem identification
Problem-solving methods – choosing the right one
Problem analysis – desk research, stakeholder analysis, PEST and SWOT
Setting measurable objectives
Force field analysis and risk identification
Identifying the stages of the campaign and decision points
Preparing an effective schedule – critical path analysis
Critical path analysis
Costing the plan and preparing a budget
Anticipating risk and planning to meet it
Identifying stakeholders and their role in the campaign
Coordinating campaign elements across stakeholder groups
From strategy to tactics
Environmental scanning
Developing a media relations plan
Crisis media relations
Principles of evaluation
Research tools and methods
Channel effectiveness and use of media
Social media and tools
Using influencer strategies to multiply effectiveness
Risk-management approach
Dealing with contingencies
Winning support - selling ideas to others in the business
Presenting your case to senior management
Reading body language and other signals
Integrating your campaign into your media and company reporting
You can learn the skills you need to help a company implement, manage, and maintain a disaster recovery plan by taking a Disaster Recovery Manager training course. You will also receive a comprehensive understanding of best practices for disaster recovery during this training course.
You can take the exam and submit an application for a "Certified Disaster Recovery Manager" credential once you have mastered all the principles required for Disaster Recovery procedures. You can prove that you have the professional skills and practical knowledge necessary to implement and manage disaster recovery processes in a business by having a disaster recovery manager certificate.
Managerial accounting is an activity that provides financial and non-financial information to business managers and other internal decision-makers of an organization. This course examines how managerial accounting information is gathered, and how it is used by business professionals to make effective plans & decisions. Lessons such as fundamentals of managerial accounting cost accounting concepts, and managerial accounting approaches will provide you with the concepts, procedures, and analytical skills you'll need to make informed decisions in today's challenging business world
One of the major keys to success in the business world is being able to apply “discipline” to your life and actions! This is the key to developing personal effectiveness and professional excellence.
The level of competition in current business environments requires a focus on practices that assist in the management of personal and workgroup tasks, priorities, and projects. All types of organizations need to find more productive means to offer their products and/or services, so goals are established and tasks assigned to better meet customer and stakeholder needs. A focus on the use of productive practices allows for effective and efficient management of project work, establishing priorities and meeting deadlines, and is an important part of customer service.
This course is designed to provide leaders and professionals with a set of transformational tools and techniques to help them maximize their own and their team’s creative potential in a strategic context. Its starting-point is self-discovery: participants will work on the inside first and then focus outwards to impact on the world of business.