Sustained public relations campaigns can help drive strategic organizational change, build public perceptions, and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.
This powerful program takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver, and evaluate campaigns using the full range of PR media and channels.
Examine the range of PR campaigns and the purposes that they can achieve
Develop a problem-solving approach to match the PR campaign strategy to business objectives
Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
Examine a wide range of successful campaigns to judge the different strategies and use of channels and media
Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology
Select and use the best tools to add value to the organization at a strategic level
Develop personal action planning and understand how to ‘sell’ ideas to top management
Plan evaluation of the campaign so that results are recognized within the organization
Build confidence and mastery through personal coaching and advice
PR Professionals
Marketing Professionals
Middle and Senior Managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
Senior Operational Managers with responsibility for managing teams whose role includes PR Campaigns
Senior Managers up to Board Level with responsibility for the strategic use of Public Relations
People who want to get important modern skills to enhance their profile and knowledge
Perceptions of PR among senior managers
The global information village
Putting a cash value on reputation and the PR that builds it
PR campaigns – their use and their risks
Case study examples – what works and what does not
Practical example – tackling a business challenge
Evaluation
Brand, identity and image, the basis of reputation
Assessing your reputation and the use of ‘gap’ analysis
The origins of PR and its foundations in the social sciences
Business strategy and problem identification
Problem-solving methods – choosing the right one
Problem analysis – desk research, stakeholder analysis, PEST and SWOT
Setting measurable objectives
Force field analysis and risk identification
Identifying the stages of the campaign and decision points
Preparing an effective schedule – critical path analysis
Critical path analysis
Costing the plan and preparing a budget
Anticipating risk and planning to meet it
Identifying stakeholders and their role in the campaign
Coordinating campaign elements across stakeholder groups
From strategy to tactics
Environmental scanning
Developing a media relations plan
Crisis media relations
Principles of evaluation
Research tools and methods
Channel effectiveness and use of media
Social media and tools
Using influencer strategies to multiply effectiveness
Risk-management approach
Dealing with contingencies
Winning support - selling ideas to others in the business
Presenting your case to senior management
Reading body language and other signals
Integrating your campaign into your media and company reporting
Being an operations administrator and planning who does what and when within a team requires a high level of ability and is fraught with difficulties. This training program in administrative operations and coordination will offer a special chance to grasp the abilities needed for this position, from the macro to the micro. From the technical talents needed to plan and implement procedures, to the more delicate abilities of speaking clearly and confidently with others, to the leadership and management capacities to think broadly and organize.
This seminar is designed to provide practicing or potential leaders with the knowledge and skills required by the role. This leadership programme enables your leaders to critically explore the key idea that the most important function of a leader is to help their people move through the stages of team development.
This course will help you define and implement the vision you have for yourself, your team, and your organization. Working from an initial understanding of your own capabilities, motivators, and resources, it will build an action plan for moving you and those around you towards a shared perception of the future, able to respond to an ever-changing world.
The benefits of implementing an anti-bribery management framework (ABMS) based on ISO 37001 are complex: helping the organization maintain a strategic distance from or moderate the costs, dangers, and damage of inclusion in bribery, advancing believe and confidence, encouraging due perseverance and morally sound commerce dealings, etc. To pick up such benefits for your organization, you must be equipped with the information and abilities required to set, up execute, manage, keep up, and ceaselessly progress an ABMS. For that, the ISO 37001 Lead Implementer preparing course is the proper put to be. The preparing course points to supply indepth understanding of ISO 37001 necessities, as well as the finest hones and approaches utilized for the usage and subsequent support of the administration system. By going to the preparing course, you'll be able offer assistance organizations comply with anti-bribery laws, as well as build up controls within the organization that proactively contribute in combating bribery and contribute to the creation of a culture of integrity, transparency, openness, and compliance. After going to the preparing course, you'll be able take the exam. On the off chance that you pass, you'll be able apply for the “PECB Certified ISO 37001 Lead Implementer” credential. Universally recognized and IAS certify, the “ISO 37001 Lead Implementer” certificate validates your proficient capabilities and competences to actualize an ABMS in an organization based on the requirements of ISO 37001.
Introduction:
This course is designed to provide leaders and professionals with a set of transformational tools and techniques to help them maximize their own and their team’s creative potential in a strategic context. Its starting-point is self-discovery: participants will work on the inside first and then focus outwards to impact on the world of business.
Benchmarking studies on various oil refineries around the world have shown that rotating equipment accounts for more than 20% of all maintenance and inspection costs. Also, rotating equipment is often at key nodes of the process and is frequently critical to production. Therefore failure would lead to unacceptable downtime costs.