Event Management is a course that focuses on the planning, coordination, and organization of events for individuals and groups. Its students will learn about analyzing, marketing, planning, and tactics in business administration. Many people with a creative and organized attitude find Event Management to be a rewarding professional path. Without relying on companies to hire them, one can successfully run their event planning services or business. Event managers are frequently recruited in other countries to design and manage concerts, fashion shows, festivals, weddings, and other events.
At the end of this course the participants will be able to:
Help students to gain a general understanding of "event management"
Familiarize yourself with the management skills and strategies essential for successful event planning, promotion, execution, and evaluation.
Gain knowledge of the role and purpose(s) of special events in the organization.
Learn how to design successful special events using the tools and strategies that are required.
Acquire the information and skills necessary to plan, implement, and run unique events
Acquire the skills and information needed to evaluate the quality and success of special events
This course is designed for professionals involved in public relations, event management, business etiquette and protocol activities.
The modern events industry; categories, sizes and scopes of events.
Events as projects, adapting project management techniques.
Event stakeholders.
Event creation, the “five Ws”, feasibility, the “WOW factor”, themes.
The event manager's roles and obligations, as well as the talents, abilities, and expertise required
Make-up and personnel teams, as well as creative teams, are part of the event teams.
Managing a variety of people and teams on a short-term basis.
Interpersonal communication abilities, decision-making abilities, and time management abilities
The concept and goal of the event, as well as the vision and mission statements.
Setting SMART goals, and doing a SWOT analysis.
Lead time, event dates, influencing circumstances, and venue concerns.
Event action plans, a business plan for the event, and event documentation
Financial projections and forecasts, budget development, and budgetary control
Entry and entrance fees, sponsorship, merchandise sales, and concessions are all sources of revenue.
Items that are commonly used to cover the costs of an event.
Final accounts, accounting and control, and financial planning
What sponsorship involves, benefits sponsors seek
Identifying, contacting, and negotiating with possible sponsors.
Sponsorship packages: common features, pricing considerations, and associated expenses
Proposals, documents, agreements, or contracts for sponsorship; ongoing relationships with sponsors.
Location, dimensions, surroundings, facilities, dates, and availability are all basic and crucial elements in venue selection and suitability.
Prices and terms, rental agreements, conditions, booking.
Site visits, non-traditional venues.
Organizing supplies, services, equipment, and furnishings for events, as well as food and refreshments.
Main, core, secondary, support, and ancillary activities.
Multiple and concurrent activities, Gantt charts, and timing and sequencing of event activities,
Contingency plans.
Production of printed programmes.
Responsibilities under the law, copyright, licences and permits, sanctioning, performing rights, disability issues.
Features of legally binding contracts and agreements.
Quotations for supplies of goods and services, purchase orders.
Insurance cover, claims, indemnity.
Identifying the resources required; planning logistics to enable the smooth flow of resources, materials, people, access, and egress.
Equipment and services should be placed safely, and sanitary facilities should be available.
Information, safety, welfare signage, emergencies, and site/venue maps
Litter and waste management
Risk assessments, risk management, and accident prevention
Crowd control, crowd dangers, queue management, and the usage of barriers and fencing
Planning and procedures for incidents and emergencies, safe evacuation, and show stops.
Hazards associated with transportation and electricity
Promotional campaigns to raise public awareness of an event.
Market research and strategy, SMART marketing objectives, and the marketing mix
Printed materials, media advertising, online advertisements, websites, and viral marketing are all examples of marketing tactics.
Evaluation and reports following the event, as well as audience research.
Reasons for starting events businesses, finding a niche, deciding types of events to focus on, and the right business unit.
Working from home with a business idea and funding.
Client retention, social media, websites, recommendations, and goodwill
Social media marketing is one of the most important digital marketing channels. Social media marketing uses social media platforms to create awareness about the product. Digital Marketing uses online and offline channels to promote products to the customer.
Organizations typically start using electronic document management systems to transform paper-based operations after reaching an internal tipping point in which customer response times become too slow, departments don’t have enough bandwidth to solve recurring process bottlenecks, paper archiving becomes too costly or large-scale regulatory risks are exposed during a data breach or compliance fines.
For organizations that have defined but resource-intensive business processes, EDMS is an ideal fit. Document management helps organizations across industries sidestep this busy work entirely by eliminating manual document maintenance, reclaiming valuable staff time, and boosting the bottom-line.
This program provides the Public Relations and Service Department Managers the essential skills to create goodwill for your products, services, and ideals. It aims to assist you to do an effective job of building the Image of your Organization or department. It discusses the art and techniques for effective public relations (Image Building). Image building is discussed as an essential planned activity: including PR deliverables, Tasks, Resources, and Strategy Options. Program content includes: Analysis & Definition of PR Issues, Developing Action Plans, Communication & Implementation, and, monitoring and evaluation of outcomes.
Today’s executives have no room for error in navigating the market upturn to ensure their organization's survival and success. This all-new capstone to our Management Program is a fast track to more effective senior management by learning to best leverage your corporation’s competencies and build high value, sustainable growth.
An excellent course for experienced executives looking for late-breaking management ideas centered on strategy and “growth maximization” to prepare for market realities in the next three years.
Self-mastery is not achieved by accident - it is a process that occurs as we interact effectively with the events and circumstances of our lives. Each moment of our lives provides an opportunity to practice self-mastery by expanding our visions, awakening the faculties of our minds and our hearts, and assuming full responsibility for living, growing, and contributing. As we master our own emotions, we can enhance our ability to lead others, acting as a role model and someone others would truly wish to follow. Through this program, you will learn a great deal about yourself – how you think, how you perceive the world and how others perceive you, how you communicate and how you can enrich your communication skills - and through that process, you will learn how to lead others with great skill.
Risk is key in any project yet is often misunderstood as to the huge value that it can deliver, both to the project itself and to the people involved. This interactive, highly practical Risk Management Professional training course is designed to help delegates cover the risk management framework from the fundamentals up to the senior management level. This training course is delivered in such a way that delegates can expect to become skilled risk practitioners themselves.