This course demonstrates how engaging with senior teams and building line manager capability connects employees with organizational goals. Improving engagement correlates with improving performance.
This course is designed to tune-up and strengthen participants’ understanding of, and skills in, various aspects of internal communications and employee engagement, as well as to bring examples of best practices from diverse organizations.
The current environment is dominated by management efforts to ensure that all levels of employees respond to significant changes in their internal and external environments. In this context, the ability to harness internal communications and engage employees is a pre-requisite of successful organizational transformation, that is, a transformation that reflects and effectively deals with the complex impacts of shifting economic, social, and demographic realities.
At the end of this course the participants will be able to:
Learn how to identify critical criteria that assist you in formulating a successful internal communications strategy.
Acquire the necessary tools and techniques to assess your current internal communications processes.
Tailor your messages to ensure they get noticed by your target groups.
Gain insight into proven, best practice models that provide a basis for improving your existing internal communications processes.
Adopt effective methods to continuously improve your communications strategy.
Explore how employees can become brand ambassadors.
Articulate how internal communications and employee engagement impact on organizational success.
Discuss different communication styles and responsibilities.
Create effective internal communications strategies that support organizational objectives.
Professionals interested in maximizing internal communications in their companies
Employees from Department Heads and HR Directors to Internal Communications Managers and PR Managers
This course is for everyone interested in engaging their employees and creating an ambassadorial workforce.
What is Internal Communications and Employee Engagement:
Definitions, principles, and linkages.
Issues and drivers of public sector internal communications and employee engagement.
Understanding and using "impact mapping" to drive internal communications.
Key issues and challenges in internal communications and employee engagement.
Exercise: Internal Communications and Employee Engagement Organizational Health Quiz Approaches to Internal Communications and Employee Engagement:
Addressing diverse internal communications and engagement needs.
From “corporate” to “HR” to “change” to “crisis communications”.
Different communications flows and applications.
Tools and Techniques for Effective Internal Communications and Employee Engagement:
What works.
What doesn't work?
How do we find out?
Integrating internal communications and employee engagement.
Internal social media engagement.
Do's and don'ts of internal communications research, monitoring, and evaluation.
Storytelling That Helps People Remember Messages:
Power of stories in the workplace.
Developing memorable stories people love to hear.
Bringing stories to life.
Communicating an unfolding story.
Multicultural Audiences – Creating Cohesion in Multicultural Teams
Misunderstandings & confusion when English is a second language.
Overcoming distrust & antagonism.
Dealing with different work ethics, hierarchies, sensitivities, expectations.
Other issues – corruption, the pace of change, legislation & regulation, time zones.
Effective Evaluation That Demonstrates Value With Minimal Resources:
Aligning objectives to organizational goals.
Methodologies and their practical application.
Structuring & presenting recommendations.
Using internal communications can be used to support organizational mission, vision, values, and business objectives.
Integrated Strategic Approach to Internal Communications and Employee Engagement:
Linkages to organizational strategies and business plans.
Internal versus external communications.
Building an internal communications strategy and action plan.
Developing Trust and Personal Credibility with Leaders:
Ensuring your views are heard.
Helping leaders value internal communications.
Helping line managers become more effective communicators.
Multicultural Audiences – Creating Cohesion in Multicultural Teams
Misunderstandings & confusion when English is a second language.
Overcoming distrust & antagonism.
Dealing with different work ethics, hierarchies, sensitivities, expectations.
Other issues – corruption, the pace of change, legislation & regulation, time zone.
Empowering Employees Through Social Media:
Ensuring your views are heard.
Helping leaders value internal communications.
Helping line managers become more effective communicators.
Communication and storytelling to win employees’ commitment to change and a sense of belonging.
Social media marketing is one of the most important digital marketing channels. Social media marketing uses social media platforms to create awareness about the product. Digital Marketing uses online and offline channels to promote products to the customer.
Organizations typically start using electronic document management systems to transform paper-based operations after reaching an internal tipping point in which customer response times become too slow, departments don’t have enough bandwidth to solve recurring process bottlenecks, paper archiving becomes too costly or large-scale regulatory risks are exposed during a data breach or compliance fines.
For organizations that have defined but resource-intensive business processes, EDMS is an ideal fit. Document management helps organizations across industries sidestep this busy work entirely by eliminating manual document maintenance, reclaiming valuable staff time, and boosting the bottom-line.
This program provides the Public Relations and Service Department Managers the essential skills to create goodwill for your products, services, and ideals. It aims to assist you to do an effective job of building the Image of your Organization or department. It discusses the art and techniques for effective public relations (Image Building). Image building is discussed as an essential planned activity: including PR deliverables, Tasks, Resources, and Strategy Options. Program content includes: Analysis & Definition of PR Issues, Developing Action Plans, Communication & Implementation, and, monitoring and evaluation of outcomes.
Today’s executives have no room for error in navigating the market upturn to ensure their organization's survival and success. This all-new capstone to our Management Program is a fast track to more effective senior management by learning to best leverage your corporation’s competencies and build high value, sustainable growth.
An excellent course for experienced executives looking for late-breaking management ideas centered on strategy and “growth maximization” to prepare for market realities in the next three years.
Self-mastery is not achieved by accident - it is a process that occurs as we interact effectively with the events and circumstances of our lives. Each moment of our lives provides an opportunity to practice self-mastery by expanding our visions, awakening the faculties of our minds and our hearts, and assuming full responsibility for living, growing, and contributing. As we master our own emotions, we can enhance our ability to lead others, acting as a role model and someone others would truly wish to follow. Through this program, you will learn a great deal about yourself – how you think, how you perceive the world and how others perceive you, how you communicate and how you can enrich your communication skills - and through that process, you will learn how to lead others with great skill.
Risk is key in any project yet is often misunderstood as to the huge value that it can deliver, both to the project itself and to the people involved. This interactive, highly practical Risk Management Professional training course is designed to help delegates cover the risk management framework from the fundamentals up to the senior management level. This training course is delivered in such a way that delegates can expect to become skilled risk practitioners themselves.