In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable, or public sector. In this course, we direct those who enter or aspire to enter international public relations The necessary and modern methods to create a successful public relations campaign.
At the end of this course the participants will be able to:
Explain how to behave correctly in both business and social situations
Describe how to interact and communicate effectively with different types of guests
Demonstrate appropriate personal and professional conduct
Plan VIP visits and formal occasions while executing the role of the ideal host
Apply proper communication etiquette
Implement different variations in protocol and etiquette from different cultures, nations, and regions
Personnel officers
Public relations professionals
Events organizers
Personal assistants
Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.
The overall picture and general impression.
The reflective image.
The current image and the required.
The multiple and common image.
Knowledge and understanding.
Accept the situation.
Sympathy.
Ethical aspects.
Moral Behavior in the Oxford English Dictionary.
Charter of Practice and Institute of Public Relations (IPR).
Law and settlement of reputation.
Contracts and Commercial Fraud.
Copyright law or authorship.
The effectiveness of the law and continuity.
Ownership and transfer of copyrights.
Literary rights and licensing of work copies.
The right to deal with the employer and provide thanks.
Public relations consulting firms.
Some international media organizations or The National press agency.
The Independent Television contactor association.
Reasons for hiring an international consulting firm for public relations.
Public relations consultants association (PRCA).
Types of consulting companies.
Advantages of using an international public relations consulting firm.
Disadvantages of using a consulting firm.
Evaluate the situation.
determining the goal.
Select the audience.
Choice of means.
Program Evaluation.
Budgets.
What is Crisis Management?
How to adapt to the crisis?
Evaluation with maximum objectivity.
Planning and preparation.
Training and modification of the plan.
The end of the crisis and the PR team.
Commander and the public.
Opportunities for media coverage by the media.
Use of documentary material.
UNITEL and World News Service (UNS).
Information Network (Local International) Opportunities and Risks.
Email and how to deal with it.
The art of designing and preparing media materials.
Designing public relations pages on international information networks.
The art of public opinion and media by email.
Preparation of databases on international public relations.
The nature of human beings and their human needs.
Reception skills and etiquette.
VIP styles.
Skills in preparing and drafting invitations and preparing for meetings and seminars.
VIP visits.
A practical laboratory in the management of international public relations.
With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Certified Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to exploit marketing arenas for the first time or wish to refresh their marketing know-how.
Certified Hotel Administrator (CHA) is a credential that recognizes your competence and talents in the hotel industry. It honors General Managers and Hospitality Executives’ leadership and management abilities and provides them with more prospects for advancement. CHA Certified Hotel Administrator credential is one of the most prestigious certifications available.
This course is designed for IT professionals who are looking to take on the role of Chief Information Security Officer (CISO) in an organization. The course will cover key concepts and skills in information security, including risk management, security governance, incident response, and compliance.
The Service Operation (SO) module is one of the certifications within the ITIL Service Lifecycle workstream. This module focuses on the principles, processes, operational activities, and functions that enable organizations and individuals to successfully manage how their products and services perform. These activities can also help improve their IT service management.
The SO module focuses on the coordination and execution of activities that enable the ongoing management and operation of the products or services developed or implemented during the service strategy, design, and transition phases of the IT Service Lifecycle as well as any technology and support resources that are used to deliver them.
The course covers management and control of activities and techniques that are documented in the ITIL Service Operation publication, but it does not provide the full detail of each supporting process. More information about these processes can be found in the Operational Support and Analysis module from the Service Capability workstream.
Understanding of Service Operation best practice enables organizations and IT teams to effectively sustain and maintain the products and services they develop and ensure that they provide efficient resources for their users.
The leadership bears new responsibilities and burdens posed by the successive challenges of change in the era of globalization, the communications revolution and the Internet sovereignty that have begun and will not end.
Together, these factors lead to the need to ascertain the readiness of the executive leader and his ability to deal with these challenges of a strategic nature and adapt them to serve the purposes, goals, and objectives of the institution and achieve its higher mission.