This Marketing Communications and Brand Management training course provides participants with an understanding of the concepts of marketing communications and branding activities at a practical level. The focus is primarily on enhancing the skills and knowledge needed to coordinate communication activities and manage campaigns. Some theories and strategic issues are covered to provide a relevant context to practice.
Explain the role and win support for marketing communications from more senior executives
Advice on how to create an effective plan tailored to their organization and stakeholders and using relevant tools and media
Plan and deliver advertising, sales promotion, public relations, and direct marketing campaigns that achieve their objectives
Manage marketing communication and brand support activities using both offline and online media
Evaluate the effectiveness of communication tools using appropriate criteria such as cost and credibility
All those who have the responsibility for developing and managing marketing communications and brand support activities within their organizations
The communications process
How audiences process information and make decisions
Establishing and maintaining successful stakeholder relationships
Above and below the line activities
Ethics, responsibility, and codes of practice
Understanding global audiences and communication challenges
How and when to use the tools: advertising, sales promotion, public relations, direct marketing, personal selling
Choosing between the different mediums: broadcast, print, outdoor, digital, social media, in-store
Co-ordinating and integrating marketing communication activities
Insights into media planning and buying
Developing effective messages using the different types of appeals
Creating content audiences pay attention to and understand
Selecting between the different marketing communication strategies
Frameworks for planning communication activities
Developing advertising and sales promotion campaigns
Developing public relations and direct marketing campaigns
Finances: forecasting expenditure and allocating budgets
Metrics and evaluating the effectiveness of communication activities
Elements of a brand: logo block, strapline, typefaces, typography, colors, tone of voice, photographic style, grids
A-Z steps for building a brand: researching markets, finding a niche, putting your culture and identity into words, creating the brand manual, explaining the brand to different audiences, keeping your brand alive
More complex branding decisions: naming families, positioning, extensions, multi-branding, repositioning
The people aspects: finding champions to keep you on-brand, persuading customers to pledge loyalty to your brand, defending against internal and external threats
Best practice branding case studies
Putting it all together: developing a marketing communications plan tailored to your organization and stakeholders
Identifying and setting priorities for implementation
Winning support from key internal personnel for implementation
Personal coaching: presenting the challenges you will face implementing your plan, for feedback and support
Developing a personal action plan based on your strengths and areas for development identified during this program
Because supervisory levels are the link between the executive and senior management levels, achieving the organization's objectives, increasing productivity and overall performance of the organization, affects the effectiveness and efficiency of supervisors' performance.
And because of the skills of supervisors in any organization in need of continuous development, and to acquire advanced tools and methods that reflect on the deepening of these skills and activate their role in motivating individuals working, and push them to commit to the goals of the organization.
You need this conference to learn about supervisory skills and advanced methods, to be able to play an effective and supervisory role in your organization.
We often hear record-breaking athletes say; I owe it to my coach; That’s because however talented they are, athletes need a coach to improve their performance and competitiveness. Likewise, Companies and Organizations need to create a culture where coaching and feedback occur as a routine part of each day. Towards this strategic end. This innovative and motivating course, explains a structured approach to coaching which is effective whether a professional is working with a recruit or seeking improvement from an experienced player. Being less of a boss and more of a coach is fundamental to modern management. Urging people to do better won’t work unless they know how to do it better. Good coaching builds trust and a collaborative climate between professionals and teams.
Managing an office has become an increasingly sophisticated and complex job. The increased demand for speed and accuracy, knowledge of new technology and an increasingly diverse workforce bring challenges and also opportunities for growth. This dynamic and in-depth course explores some of the more advanced skills which can help an office manager to work more confidently, creatively, and effectively
The program has been designed to be interactive with several case studies and group exercises. A modular approach will take the delegates through the four stages of Crisis Management - Preparation, Planning, Response, and Recovery. Participative lectures will involve the use of PowerPoint, handout material, work manual with all instructor notes and slides, examples of best practice, and appropriate video/DVD material. The use of flip-charts, syndicate workshops, and reporting back sessions will encourage a fully participative and enjoyable event.
This course will provide participants with in-depth knowledge and practical skills to plan, deliver and monitor IT/cybersecurity to internal and external clients encompassing a complete, conjoined set of disciplines in the areas of IT policies, Security-Operational-Run-Book, security/penetration testing, ethical hacking, and black hat hacking.
It will also cover WiFi security, Website security, human factors, cyber forensics, cybersecurity team management, Secure Operations Center (SOC), and Computer Security Incident Response Team (CSIRT) infrastructures.
As part of the course, participants will conduct a risk assessment of two different deployments based on the ISO27001 to identify any direct, or indirect threats, security exposures, or potentials for vulnerabilities. Participants will also respond to an example of security incident and identify the best practices which could be applied to secure their own organization and associated assets. All participants will be given copies of Run Books to deal with cyber extortions, Distributed Denial of Service (DDoS/DoS), and forensic investigations.