This Marketing Communications and Brand Management training course provides participants with an understanding of the concepts of marketing communications and branding activities at a practical level. The focus is primarily on enhancing the skills and knowledge needed to coordinate communication activities and manage campaigns. Some theories and strategic issues are covered to provide a relevant context to practice.
Explain the role and win support for marketing communications from more senior executives
Advice on how to create an effective plan tailored to their organization and stakeholders and using relevant tools and media
Plan and deliver advertising, sales promotion, public relations, and direct marketing campaigns that achieve their objectives
Manage marketing communication and brand support activities using both offline and online media
Evaluate the effectiveness of communication tools using appropriate criteria such as cost and credibility
All those who have the responsibility for developing and managing marketing communications and brand support activities within their organizations
The communications process
How audiences process information and make decisions
Establishing and maintaining successful stakeholder relationships
Above and below the line activities
Ethics, responsibility, and codes of practice
Understanding global audiences and communication challenges
How and when to use the tools: advertising, sales promotion, public relations, direct marketing, personal selling
Choosing between the different mediums: broadcast, print, outdoor, digital, social media, in-store
Co-ordinating and integrating marketing communication activities
Insights into media planning and buying
Developing effective messages using the different types of appeals
Creating content audiences pay attention to and understand
Selecting between the different marketing communication strategies
Frameworks for planning communication activities
Developing advertising and sales promotion campaigns
Developing public relations and direct marketing campaigns
Finances: forecasting expenditure and allocating budgets
Metrics and evaluating the effectiveness of communication activities
Elements of a brand: logo block, strapline, typefaces, typography, colors, tone of voice, photographic style, grids
A-Z steps for building a brand: researching markets, finding a niche, putting your culture and identity into words, creating the brand manual, explaining the brand to different audiences, keeping your brand alive
More complex branding decisions: naming families, positioning, extensions, multi-branding, repositioning
The people aspects: finding champions to keep you on-brand, persuading customers to pledge loyalty to your brand, defending against internal and external threats
Best practice branding case studies
Putting it all together: developing a marketing communications plan tailored to your organization and stakeholders
Identifying and setting priorities for implementation
Winning support from key internal personnel for implementation
Personal coaching: presenting the challenges you will face implementing your plan, for feedback and support
Developing a personal action plan based on your strengths and areas for development identified during this program
The 5-Day Mini MBA is a unique distillation of the skills that need to be acquired in order to be considered successful in modern business. Not everyone is able to devote a year or two of their time to studying for a Masters in Business Administration, but in an age of rapid change in a highly competitive environment, it is crucial to have a thorough understanding of the issues involved in the smooth and successful running of a business. The 5 Day Mini MBA Leadership & Management Masterclass is a highly intensive training course covering all the usual subjects associated with an MBA. In 5 days, a delegate will learn what normally takes a year of full-time study. The Mini MBA course is designed to provide delegates with comprehensive knowledge of fundamental, proven strategies taught as both an academic and practical exercise. As a result, the course will provide a comprehensive understanding of the skills and knowledge that will be required for any person to further develop their business knowledge and skills and even to prepare them for actual formal study for an MBA. The course is designed to be delivered either as an “In House” class for an organization’s directors and senior management or as a public class where delegates from a number of companies can learn both from the course and from one another and exchange ideas and best practice.
Great achievers have always performed well by managing themselves and their capabilities. Self-management is critical for individuals to perform efficiently in both large and small businesses where they are called to perform various duties. Self-management inspires individuals to set their own goals, monitor their behavior in achieving those goals and reward themselves upon their success in achieving those goals. Self-management is the building block for effective management of other people, groups, and organizations. This highly participative seminar will help you to develop your leadership skills to lead others in times of crisis, pressure and stress. You will obtain the latest insights into what makes a leader able to manage themselves and others during times of crisis. Self-mastery is not achieved by accident - it is a process that occurs as we interact effectively with the events and circumstances of our lives. Each moment of our lives provides an opportunity to practice self-mastery by expanding our visions, awakening the faculties of our minds and our hearts, and assuming full responsibility for living, growing, and contributing. As we master our own emotions, we can enhance our ability to lead others, acting as a role model and someone others would truly wish to follow.
Participants in the Lead Crisis Manager training course get the skills necessary to assist an organization in developing, maintaining, reviewing, and continuously enhancing its strategic crisis management capability in accordance with ISO 22361 and other best practices. Additionally, it offers details on the essential ideas and guidelines of crisis management as well as how to set up and use a crisis management framework successfully.
One of the major functions of contracting is to ensure that risks to owners and contractors are identified and managed in a way that both parties are satisfied with the project outcome. While a contract cannot, of itself, make risk “go away”, it can, and should, identify the risks, determine who is responsible for managing each risk, and for the consequences should the risk occur
This course aims to help participants learn how to enhance the operational risk management and resilience capabilities of their organizations. In particular, we focus on how the recent COVID-19 disaster made plain the strategic weaknesses of most organizations insofar as withstanding and responding to surprises.
Increasing IT Infrastructure Management is being outsourced to Professional Companies in this field. Outsourcers have to include Telecom, Health Care, Financial, Airlines, Manufacturers, and Government. We will discuss Case Studies and Business Models. This program intends to provide you an in-depth understanding of the IT Infrastructure Outsourcing Project from Proposals, Prequalification, Tendering, Conditions of Contract, Service Level Requirements, Quality Planning Requirements, Maintaining Security for Business Continuity and Intellectual Property aspects.
The program discusses in detail the Contract Conditions, Performance Guarantees, Service Quality, Long Term Contract Provisions, Quality Planning, Intellectual Property Management, Contract Administration, Performance Measurement, and Lessons Learnt.