Data analysis in a market research project is the stage when qualitative data, quantitative data, or a mixture of both, is brought together and scrutinized in order to draw conclusions based on the data,
Provide the trainees with the necessary knowledge and information on the most important macroeconomic and social data and indicators, and the skills of analyzing the economic and social data and methods of presenting it.
Explain the types, sources, and divisions of economic data at the level of the economy or sector, how to obtain it from its various sources, the methods for collecting this data, and the mechanism for tabulating it.
Apply a logical step-by-step process to produce a sound marketing plan
Devise a marketing plan that builds on marketing audit findings
Organizations and the General Statistics Department.
Department of preparing the annual report in those institutions, and department of economic and social studies.
Central banking departments, studies, and planning departments in government institutions, banking and non-banking institutions, and Arab investment promotion organizations.
General Managers
Marketing Managers
Statistical learning and decision-making.
Scope and functions
Competitive pressures changing the world
The process of determining the viability of a new service or product through research conducted directly with potential customers.
Business management.
Conduct market research and collect customer data
Descriptive, diagnostic, predictive, and prescriptive.
Technical statistics with inaccurate information.
Optimization techniques with inaccurate information
Market research techniques include surveys, interviews, focus groups, and customer observation
Primary market research that can be either in-depth or as simple as asking a question.
Simulation tools and big data and sampling.
Time series analysis.
Chromatography is a biophysical technique that can be used for qualitative or quantitative analysis to separate, identify, and purify components of mixtures.
Marketing message testing
Market segmentation
Product development
Prescriptive data analytics
Finance and econometrics with high-frequency data.
Data mining applications for the tourism industry.
Participants will learn about the field of communication for development in this course (C4D). In order to encourage participation and engagement with kids, families, communities, and networks for positive social and behavioral change in both development and humanitarian contexts, C4D is an evidence-based strategy that makes use of a variety of communication tools, channels, and approaches. It incorporates knowledge and ideas from social, behavioral, and communication sciences.
In order to meet these new challenges and take advantage of chances for innovation to bring about behavior and social change, participants in this three-day course will need new and improved communication competencies.
Too often company executives and professionals spend most of their time fixing day-to-day problems. They react to problems, rather than focusing on what they would like the company to be and then on making it happen. This program focuses on changing the way we think from reacting (responding to day-to-day problems, fixing and repairing) to developing plans for what we want to have happened and then implementing the plans.
We all operate in an increasingly complex commercial and professional environment that requires us to negotiate on a daily basis not only with customers, clients, suppliers and contractor, but also with managers, fellow employees and colleagues within our own organisation.
‘Mastering Negotiation Skills’ is a five-day course designed to explain the negotiation process in detail and demonstrate how to use it effectively, giving delegates the negotiation skills and strategies they need to succeed in today’s challenging commercial environment.
"Going back to basics". This is the main theme of this highly interactive course which aims to help participants recognize the need to simplify their organizational processes and procedures. The course will provide the participants with international best practices which will help them understand the causes of complexity and identify areas for improvement by focusing on eliminating waste, simplifying procedures, and standardizing and automating opportunities. Participants in this practical course will also learn tools to map and diagram processes and procedures revealing issues and opportunities for improvement. Various hands-on tools will present participants with the opportunity to transfer this knowledge to their organization and expect immediate results.
Day in, day out, Executive Secretaries and provide high-level support for top executives. They work usually with very little supervision, anticipating needs, and managing the day to day demands of busy and challenging workloads competently and often with little acknowledgment or encouragement!
This training course seeks to develop and stretch the skill-set of EAs This training course will help them to understand how to work with different leadership styles and at the same time develop the competence, confidence, and mindset to achieve excellence and to recognize their value to their organizations.
Certified Hotel Administrator (CHA) is a credential that recognizes your competence and talents in the hotel industry. It honors General Managers and Hospitality Executives’ leadership and management abilities and provides them with more prospects for advancement. CHA Certified Hotel Administrator credential is one of the most prestigious certifications available.