This highly engaging and practical Key Account Management training program will prepare all participants to manage key accounts effectively. Business is evolving rapidly, buyers are getting more sophisticated and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern Key Account Manager who wishes to maximize revenues and profits. Developments in technology, shifting markets, and increasing pressure on costs are changing the way organizations buy
At the end of this course the participants will be able to:
Develop a sales plan for each strategic (key) account to fully satisfy client needs and maximize customer value.
Improve margins and keep more profit.
Prioritize efforts for maximum results.
Lead the buying process and close more sales.
Maximize human capital utilization.
Identify, evaluate, and prioritize opportunities for business and relationship development.
Account Managers
Sales Managers
Sales People who are managing Key Accounts or have limited experience in managing accounts customers in a Business to Business environment
What is a Key Account?
Who Makes the Rules for Qualifying Key Accounts?
Overview of Key Account Management
Business Perspectives and Trends
Customer Expectations
Profitable Growth Strategies
Necessary Step Towards Defining and Selecting Key Account
The Single-Factor Models
The Portfolio Models
The CALL PLAN Model
Cost per Call and Break-Even Sales Volume Computation
Selection Criteria and Measuring Attractiveness
Use of Resources versus Cost to Serve
The Pre Relationship Stage
The Early Relationship Stage
The Mid Relationship Stage
The Partnership Relationship Stage
The Synergetic Relationship Stage
The Account Planning Process Criteria
Analyze the Customer, Past Business, and Competition
The Competitive Analysis Matrix
The Customer Expectation Benchmark Matrix
Developing Account Strategies
Use of SWOT and TOWS Analysis
Strategy Development Tools
Understanding the Role and Responsibilities of KAMs
Building and Leading Effective Key Account Teams
Maximizing Sales through Effective Negotiation
Negotiation Skills and Tactics
Building Long-Term Customer Relationships and Trust
Understanding the Importance of the Customer Service Function in KAM
Relationship Selling: Rethinking the KA SalesForce
Because supervisory levels are the link between the executive and senior management levels, achieving the organization's objectives, increasing productivity and overall performance of the organization, affects the effectiveness and efficiency of supervisors' performance.
And because of the skills of supervisors in any organization in need of continuous development, and to acquire advanced tools and methods that reflect on the deepening of these skills and activate their role in motivating individuals working, and push them to commit to the goals of the organization.
You need this conference to learn about supervisory skills and advanced methods, to be able to play an effective and supervisory role in your organization.
We often hear record-breaking athletes say; I owe it to my coach; That’s because however talented they are, athletes need a coach to improve their performance and competitiveness. Likewise, Companies and Organizations need to create a culture where coaching and feedback occur as a routine part of each day. Towards this strategic end. This innovative and motivating course, explains a structured approach to coaching which is effective whether a professional is working with a recruit or seeking improvement from an experienced player. Being less of a boss and more of a coach is fundamental to modern management. Urging people to do better won’t work unless they know how to do it better. Good coaching builds trust and a collaborative climate between professionals and teams.
Managing an office has become an increasingly sophisticated and complex job. The increased demand for speed and accuracy, knowledge of new technology and an increasingly diverse workforce bring challenges and also opportunities for growth. This dynamic and in-depth course explores some of the more advanced skills which can help an office manager to work more confidently, creatively, and effectively
The program has been designed to be interactive with several case studies and group exercises. A modular approach will take the delegates through the four stages of Crisis Management - Preparation, Planning, Response, and Recovery. Participative lectures will involve the use of PowerPoint, handout material, work manual with all instructor notes and slides, examples of best practice, and appropriate video/DVD material. The use of flip-charts, syndicate workshops, and reporting back sessions will encourage a fully participative and enjoyable event.
This course will provide participants with in-depth knowledge and practical skills to plan, deliver and monitor IT/cybersecurity to internal and external clients encompassing a complete, conjoined set of disciplines in the areas of IT policies, Security-Operational-Run-Book, security/penetration testing, ethical hacking, and black hat hacking.
It will also cover WiFi security, Website security, human factors, cyber forensics, cybersecurity team management, Secure Operations Center (SOC), and Computer Security Incident Response Team (CSIRT) infrastructures.
As part of the course, participants will conduct a risk assessment of two different deployments based on the ISO27001 to identify any direct, or indirect threats, security exposures, or potentials for vulnerabilities. Participants will also respond to an example of security incident and identify the best practices which could be applied to secure their own organization and associated assets. All participants will be given copies of Run Books to deal with cyber extortions, Distributed Denial of Service (DDoS/DoS), and forensic investigations.