This highly engaging and practical Key Account Management training program will prepare all participants to manage key accounts effectively. Business is evolving rapidly, buyers are getting more sophisticated and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern Key Account Manager who wishes to maximize revenues and profits. Developments in technology, shifting markets, and increasing pressure on costs are changing the way organizations buy
At the end of this course the participants will be able to:
Develop a sales plan for each strategic (key) account to fully satisfy client needs and maximize customer value.
Improve margins and keep more profit.
Prioritize efforts for maximum results.
Lead the buying process and close more sales.
Maximize human capital utilization.
Identify, evaluate, and prioritize opportunities for business and relationship development.
Account Managers
Sales Managers
Sales People who are managing Key Accounts or have limited experience in managing accounts customers in a Business to Business environment
What is a Key Account?
Who Makes the Rules for Qualifying Key Accounts?
Overview of Key Account Management
Business Perspectives and Trends
Customer Expectations
Profitable Growth Strategies
Necessary Step Towards Defining and Selecting Key Account
The Single-Factor Models
The Portfolio Models
The CALL PLAN Model
Cost per Call and Break-Even Sales Volume Computation
Selection Criteria and Measuring Attractiveness
Use of Resources versus Cost to Serve
The Pre Relationship Stage
The Early Relationship Stage
The Mid Relationship Stage
The Partnership Relationship Stage
The Synergetic Relationship Stage
The Account Planning Process Criteria
Analyze the Customer, Past Business, and Competition
The Competitive Analysis Matrix
The Customer Expectation Benchmark Matrix
Developing Account Strategies
Use of SWOT and TOWS Analysis
Strategy Development Tools
Understanding the Role and Responsibilities of KAMs
Building and Leading Effective Key Account Teams
Maximizing Sales through Effective Negotiation
Negotiation Skills and Tactics
Building Long-Term Customer Relationships and Trust
Understanding the Importance of the Customer Service Function in KAM
Relationship Selling: Rethinking the KA SalesForce
Because supervisory levels are the link between the executive and senior management levels, achieving the organization's objectives, increasing productivity and overall performance of the organization, affects the effectiveness and efficiency of supervisors' performance.
And because of the skills of supervisors in any organization in need of continuous development, and to acquire advanced tools and methods that reflect on the deepening of these skills and activate their role in motivating individuals working, and push them to commit to the goals of the organization.
You need this conference to learn about supervisory skills and advanced methods, to be able to play an effective and supervisory role in your organization.
Managing an office has become an increasingly sophisticated and complex job. The increased demand for speed and accuracy, knowledge of new technology, and an increasingly diverse workforce bring challenges and also opportunities for growth. This dynamic and in-depth course explores some of the more advanced skills which can help an office manager to work more confidently, creatively, and effectively.
As a supervisor, the success of your organization rests in your hands. This course provides you with the opportunity to develop highly effective and essential supervisory skills that will strengthen teamwork and organizational success. Also, this course will help you manage everyday operations with greater ease. Furthermore, it will help you leverage both your managerial and people skills to meet your new challenges as the 21st-century supervisor.
This course is designed for participants to introduce to key issues and themes in international development.
Participants will explore and engage in academic debates and discussions around a set of key factors that shape, influence, and constrain the development and prosperity of nations.
The course will explore a number of key themes in international development, including how questions of gender and generation shape the impact of poverty; how processes of globalization, migration, and violent conflict impact development; and how development and the environment are linked.
It also considers what exactly we mean by poverty, and how different ways of understanding poverty feed into different approaches to tackling it.
It will also consider development institutions: what are the key institutions in the architecture of international development? How do they differ, and what are the challenges and opportunities they present? Through this module, participants will gain a solid background in the various factors which shape current approaches to and debates on international development.
By introducing participants to a range of problems in economic development, we will look to analyze how economic theory and models can explain the lack of development in some nations. We will apply such theory to real-world economies to understand the nature of the problems they face and how effective policies can be in tackling the problems.
A five-day course on the practical aspects of piping and pipeline design, integrity, maintenance, and repair. The participants will obtain an in-depth understanding of the ASME B31 code rules and API standards, their technical basis, and practical application to field conditions.
Corporate/Public governance and risk management are critical There is increasing attention being paid to corporate governance and risk management in business schools and among legislators.