This highly engaging and practical Key Account Management training program will prepare all participants to manage key accounts effectively. Business is evolving rapidly, buyers are getting more sophisticated and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern Key Account Manager who wishes to maximize revenues and profits. Developments in technology, shifting markets, and increasing pressure on costs are changing the way organizations buy
At the end of this course the participants will be able to:
Develop a sales plan for each strategic (key) account to fully satisfy client needs and maximize customer value.
Improve margins and keep more profit.
Prioritize efforts for maximum results.
Lead the buying process and close more sales.
Maximize human capital utilization.
Identify, evaluate, and prioritize opportunities for business and relationship development.
Account Managers
Sales Managers
Sales People who are managing Key Accounts or have limited experience in managing accounts customers in a Business to Business environment
What is a Key Account?
Who Makes the Rules for Qualifying Key Accounts?
Overview of Key Account Management
Business Perspectives and Trends
Customer Expectations
Profitable Growth Strategies
Necessary Step Towards Defining and Selecting Key Account
The Single-Factor Models
The Portfolio Models
The CALL PLAN Model
Cost per Call and Break-Even Sales Volume Computation
Selection Criteria and Measuring Attractiveness
Use of Resources versus Cost to Serve
The Pre Relationship Stage
The Early Relationship Stage
The Mid Relationship Stage
The Partnership Relationship Stage
The Synergetic Relationship Stage
The Account Planning Process Criteria
Analyze the Customer, Past Business, and Competition
The Competitive Analysis Matrix
The Customer Expectation Benchmark Matrix
Developing Account Strategies
Use of SWOT and TOWS Analysis
Strategy Development Tools
Understanding the Role and Responsibilities of KAMs
Building and Leading Effective Key Account Teams
Maximizing Sales through Effective Negotiation
Negotiation Skills and Tactics
Building Long-Term Customer Relationships and Trust
Understanding the Importance of the Customer Service Function in KAM
Relationship Selling: Rethinking the KA SalesForce
Being an operations administrator and planning who does what and when within a team requires a high level of ability and is fraught with difficulties. This training program in administrative operations and coordination will offer a special chance to grasp the abilities needed for this position, from the macro to the micro. From the technical talents needed to plan and implement procedures, to the more delicate abilities of speaking clearly and confidently with others, to the leadership and management capacities to think broadly and organize.
In this course, participants will be sensitized to the recent trends in public relations and develop their skills to carry out contemporary roles and practice of public relations and to identify the structure of the optimal organization and responsibilities of employees of the public relations departments, planning and follow-up work in public relations departments, develop and motivate the performance of employees, planning and organizing a ceremony of reception and bidding Visitors and VIPs, develop effective communication with customers and employees, how to arrange concerts, seminars, and banquets.
This program is concerned with the development of the skills and abilities of the Public Relations Manager. Therefore, the program offers a set of training and concepts necessary to build constructive relationships inside and outside the institution based on scientific bases in building this relationship and planning it and study the extent of the institution's place in the hearts of employees on the one hand and the surrounding community. The program is concerned with providing the man of communication skills and effective communication with others as one of the elements of building relationships and what are the means to improve the internal structure of the institution and the network of formal and informal relations.
The program also provides the trainee with the skills required to make presentations and to negotiate partnerships with relevant institutions through meetings, presentations and cooperation, and partnership agreements.
This course is designed for participants to introduce to key issues and themes in international development.
Participants will explore and engage in academic debates and discussions around a set of key factors that shape, influence, and constrain the development and prosperity of nations.
The course will explore a number of key themes in international development, including how questions of gender and generation shape the impact of poverty; how processes of globalization, migration, and violent conflict impact development; and how development and the environment are linked.
It also considers what exactly we mean by poverty, and how different ways of understanding poverty feed into different approaches to tackling it.
It will also consider development institutions: what are the key institutions in the architecture of international development? How do they differ, and what are the challenges and opportunities they present? Through this module, participants will gain a solid background in the various factors which shape current approaches to and debates on international development.
By introducing participants to a range of problems in economic development, we will look to analyze how economic theory and models can explain the lack of development in some nations. We will apply such theory to real-world economies to understand the nature of the problems they face and how effective policies can be in tackling the problems.
Increasingly, it is being recognized that the trend towards equal opportunities for women is giving women the chance to take more responsibility and make more contributions to the success of their organization. However, in many cases, there is a need to develop the skills and confidence necessary to maximize potential as individuals and as employees. This course is designed to do just that - to equip women with the skills, knowledge, and confidence to succeed in what has traditionally been a male-dominated society. The course will involve experiencing personal development and practicing the new skills using ten competencies which are the key to success in a position of responsibility.
One of the major keys to success in the business world is being able to apply “discipline” to your life and actions! This is the key to developing personal effectiveness and professional excellence.