Social media marketing is one of the most important digital marketing channels. Social media marketing uses social media platforms to create awareness about the product. Digital Marketing uses online and offline channels to promote products to the customer.
At the end of this course the participants will be able to:
Will be able to optimize your ads for increased conversions and engagement.
Describe the field of social and digital marketing communication and explain the characteristics of successful campaigns.
While social media marketing relies on social media channels, digital marketing covers more of the digital medium and even the offline world extending to SMS, radio, and TV.
Digital and Social Media Specialists
Choose the right channels
Establish a posting schedule
Public Relations Officers and Managers
Internal Communications Practitioners
Professionals Wanting to Improve Communications in their areas of responsibility
An overview of the social media and digital marketing mix
The role of promotion in Social and digital marketing
The elements of the promotion mix
Ad posting
Personal selling
Public relationship
Sales promotion
Steps in creating an advertising campaign
Situational analysis
Social and Digiting Marketing s objectives
Social and Digiting Marketing message objectives
Social and Digiting Marketing strategies
Social and Digiting Marketing budget
Marketing communications media scheduling
Marketing communication implementation, monitoring, and control
Participants will learn about the field of communication for development in this course (C4D). In order to encourage participation and engagement with kids, families, communities, and networks for positive social and behavioral change in both development and humanitarian contexts, C4D is an evidence-based strategy that makes use of a variety of communication tools, channels, and approaches. It incorporates knowledge and ideas from social, behavioral, and communication sciences.
In order to meet these new challenges and take advantage of chances for innovation to bring about behavior and social change, participants in this three-day course will need new and improved communication competencies.
Too often company executives and professionals spend most of their time fixing day-to-day problems. They react to problems, rather than focusing on what they would like the company to be and then on making it happen. This program focuses on changing the way we think from reacting (responding to day-to-day problems, fixing and repairing) to developing plans for what we want to have happened and then implementing the plans.
We all operate in an increasingly complex commercial and professional environment that requires us to negotiate on a daily basis not only with customers, clients, suppliers and contractor, but also with managers, fellow employees and colleagues within our own organisation.
‘Mastering Negotiation Skills’ is a five-day course designed to explain the negotiation process in detail and demonstrate how to use it effectively, giving delegates the negotiation skills and strategies they need to succeed in today’s challenging commercial environment.
"Going back to basics". This is the main theme of this highly interactive course which aims to help participants recognize the need to simplify their organizational processes and procedures. The course will provide the participants with international best practices which will help them understand the causes of complexity and identify areas for improvement by focusing on eliminating waste, simplifying procedures, and standardizing and automating opportunities. Participants in this practical course will also learn tools to map and diagram processes and procedures revealing issues and opportunities for improvement. Various hands-on tools will present participants with the opportunity to transfer this knowledge to their organization and expect immediate results.
Day in, day out, Executive Secretaries and provide high-level support for top executives. They work usually with very little supervision, anticipating needs, and managing the day to day demands of busy and challenging workloads competently and often with little acknowledgment or encouragement!
This training course seeks to develop and stretch the skill-set of EAs This training course will help them to understand how to work with different leadership styles and at the same time develop the competence, confidence, and mindset to achieve excellence and to recognize their value to their organizations.
Certified Hotel Administrator (CHA) is a credential that recognizes your competence and talents in the hotel industry. It honors General Managers and Hospitality Executives’ leadership and management abilities and provides them with more prospects for advancement. CHA Certified Hotel Administrator credential is one of the most prestigious certifications available.