A stakeholder is a person, group, or organization that has an interest in an organization because they are affected by its operations or can affect Its operations. Stakeholders have an impact on every organization, public or private sector – some are internal, others are external, but the higher priority stakeholders must be engaged, their expectations understood, and strategies developed, planned, and implemented to recognize and address their concerns.All groups of stakeholders must be recognized and treated equitably, as part of good governance.Stakeholder management involves both hard and soft skills, with some understanding of human nature, culture and communications added, finished off with the ability to influence and negotiate with integrity.
This Stakeholder Management training course will introduce you to the relevant tools and techniques, as well as a leading standard, that will help you to engage and manage stakeholders effectively and efficiently. This will include learning the stakeholder management processes, developing an understanding of human behavior and how to influence it, analyzing and planning communication strategies, as well as using the techniques of principled negotiation and influencing without authority, to achieve your goals.This will be achieved with a mixture of short theory blocks, backed up by many interactive exercises and role-plays, to help you practice your newly learned skills in a safe learning environment.
Explain the process flow, the processes, and key documents involved in managing stakeholders
Describe how to analyze the stakeholder environment, identify/prioritize stakeholders, and recognize their expectations
Create and promulgate communications that assist in engaging stakeholders
Demonstrate an ability to recognize how personality and behaviors give an insight into how to best manage stakeholder aspirations and expectations
Give examples of different types of culture and the impact it has on your stakeholders’ worldview
Show how to undertake successful negotiations, using principled negotiation techniques
Executives and managers
Junior managers and supervisors
Professional managers and staff, including HR and finance
Anyone who needs to understand Stakeholders and stakeholder engagement
People involved in transformation initiatives
Program, project and PMO personnel
Overview of stakeholder engagement and management
The stakeholder engagement process and key documents
Identifying stakeholders
Producing the stakeholder register
Creating and analyzing stakeholder profiles
Assessing interests, positive and negative
Analyzing the gap between current stakeholders and required perceptions
Selecting a suitable stakeholder management strategy
Planning stakeholder engagement communications
Identifying and delivering the key messages
Creating stakeholder communications
Planning and managing stakeholder meetings
Dealing with stakeholder objections
Escalating stakeholder issues for resolution by senior management
Empathy and how it can assist in managing stakeholder relationships
Trust – the foundation on which relationships are built
Influencing, persuading, and manipulating – why they are different and the impact they have
Personality factors affecting stakeholder management (including feedback on a personality type questionnaire, to be taken in class)
Behaviors, their relationship to personality, and how to read them
Influencing without authority – how to do it
Emotional intelligence, what it involves and benefit
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