Communications and PR are at the heart of the business performance. Modern methods, tools, and channels have greatly increased its power. This lively and challenging program is focused on developing skills and competence to practice effectively in today’s organizational environment.
Examine the role of Communications/PR in the 21st Century Organisation
Explore the range of communications techniques and tools available
Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
Learn how to write a clear PR/Communications brief
Plan communications activity to meet client need
Learn how to develop an electronic PR/Communications Centre
Develop crisis media management techniques
Develop media interview techniques
Develop personal communications effectiveness
PR Managers, PR Executives & PR Officers
Public Affairs Professionals
Marketing Professionals
Branding, Product & Marketing Managers
Communications professionals who want to update their professional skillset
Introduction and welcome
Goal setting for the program
The role of Communications PR in the organization
The range of media and channels
A problem-solving approach to PR
Personal goal-setting for the program
Communications models: implications for practice
Psychological themes and construction in practice
The art of influence and persuasion
Ethics and communications
Organizational transparency and communications
Taking and interpreting communication briefs
Improving the power of communications in the organization
Being an operations administrator and planning who does what and when within a team requires a high level of ability and is fraught with difficulties. This training program in administrative operations and coordination will offer a special chance to grasp the abilities needed for this position, from the macro to the micro. From the technical talents needed to plan and implement procedures, to the more delicate abilities of speaking clearly and confidently with others, to the leadership and management capacities to think broadly and organize.
The term ‘strategic management’ is used to denote a branch of management that is concerned with the development of strategic vision, setting out objectives, formulating and implementing strategies, and introducing corrective measures for the deviations (if any) to reach the organization’s strategic intent.
Therefore, this Strategic Management Course focuses on delivering a high-level practical understanding of the complete elements of the subject – analysis, planning, implementation, review, development.
Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by training sales management personnel effectively, can today’s firm compete. The Certified Sales Manager course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom-line performance. It focuses on improving organization and forecasting skills, as well as other technical competencies aimed at guiding salespeople towards higher performance.
Alliances in business are a natural route for development – but not all contracting relationships can truly be seen as alliances. A good, trusting and open relationship is essential for a long-term and successful alliance – and this needs to be practiced by the negotiators involved. Negotiation is inevitably at the heart of every process to achieve what you want, whether in an agreement, bargaining for an item, or closing a deal. At the end of each negotiation, the goal is to seek a win/win outcome – an essential characteristic of long-lasting alliances. This course provides an essential framework for effective negotiation — which will be vital for building and exploiting an alliance - from building the relationship, critical thinking to prioritize goals
A greater grasp of IT governance and management is the goal of this COBIT 2019 Foundation course. COBIT is a comprehensive library of information, tools, models, and resources that enable business executives to achieve their goals for effective governance. Best practices for corporate information and technology governance and management can be found in COBIT 2019 FOUNDATION, the most recent version of the industry-leading framework for these activities.
The economic analysis is a scientific method of research and a logical method of economic study, through which the factors influencing the behavior of economic phenomena can be explained. And it provides us with the different logical tools that are used to derive the different economic theories. If the theory represents the conclusion, the analysis represents the research platform.
There are different classifications of the types of economic analysis On different criteria related to the size of the economic unit covered by the analysis and the degree of comprehension desired by the analyst and can be classified economic analysis: to partial analysis, and comprehensive analysis.