In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable, or public sector. In this conference, we direct those who enter or aspire to enter into international public relations the necessary and modern methods to create a successful public relations campaign.
At the end of this conference the participants will be able to:
Identify the nature and importance of public relations in the new international challenges.
Practice protocol rules, the ceremony, and etiquette rules locally and internationally.
Mastery of effective communication skills.
Develop the spirit of teamwork among participants, and increase the degree of group cohesion.
Consolidate the values of the team and unify the vision among the team members, thus increasing the effectiveness of the teams.
Reduce friction and conflict between teams within the group.
Public Affairs Professionals
PR Managers, PR Executives & PR Officers
Marketing Professionals
The overall picture and general impression.
Reflective image.
The current image is required.
Common and multiple images.
Knowledge and understanding.
Raise interest and accept the situation.
Sympathy.
Reasons for hiring an international consulting firm for public relations.
Public relations consultants association (PRCA).
Advantages of using an international public relations consulting firm.
Disadvantages of using a consulting firm.
Evaluation of the situation.
Determining the goal.
Select the audience.
Selection of means.
Program Evaluation.
Budgets.
Information Network (Local International) Opportunities and Risks.
Email and how to deal with it.
The art of designing and preparing media materials.
Designing public relations pages on international information networks.
The art of public opinion and media by email.
Preparation of databases on international public relations.
The nature of human beings and their human needs.
Reception skills and etiquette.
VIP styles.
Skills of preparing and drafting invitations and preparing for meetings and seminars.
VIP visits.
A practical laboratory in the management of international public relations.
The concept and nature of the importance of administrative communication.
Foundations, elements, and means of administrative communication.
Obstacles of administrative communication and ways to avoid them.
Reciprocal relations and their impact on the process of direct communication.
Communications and written orders Notes / resolutions / reports.
Visual Communication Skills Effective presentation and presentation.
Skills of persuasion and influence in others.
Skills to deal with different types of people.
Management Objectives the importance of management in the contemporary business environment.
Leadership - Elements of Effective Leadership - Leadership Importance Leadership Types.
The role of the leader in increasing the efficiency of the performance of the business.
Advanced management and leadership skills - Skills necessary to master the art of leadership.
Challenges facing leaders and managers Effective management challenges.
The nature and importance of the task forces.
Characteristics and cohesion of task forces.
Communication between members of the group.
Meaning of effective communication among team members.
Effective decision making within the group.
Decision-making methods between the individual and the group.
Managing and coping with conflict and conflicts among Task Force members.
This course focuses on the leader’s role in developing and motivating excellent teams. Rather than trying to define one ‘right’ way to lead, it will introduce a range of complementary approaches that delegates will have the opportunity to practice, combine and adapt to suit their personal preferences and organizational needs.
By exploring the leadership role from a number of different perspectives, the seminar allows delegates to experiment with innovative ways to empower and enthuse their team and influence positively their organizational climate and culture. The benefits to the organization will be leaders better able to focus on organizational goals and better equipped to develop their team towards sustainable performance improvement.
The Senior Secretary holds a key position of influence and a powerful partnership with the senior management team. Success in this role has a direct effect on the success of executive operations. The Senior Secretary who understands the role and pressures of management and even thinks like the team will achieve improved performance, outstanding results, and respect from superiors and the executive team.
To excel as an Office Manager, Administrator, or Secretary you need to perfect your interpersonal and behavioral skills, to ensure you stay in control and on top of every one of your responsibilities.
We often hear record-breaking athletes say; I owe it to my coach; That’s because however talented they are, athletes need a coach to improve their performance and competitiveness. Likewise, Companies and Organizations need to create a culture where coaching and feedback occur as a routine part of each day. Towards this strategic end. This innovative and motivating course, explains a structured approach to coaching which is effective whether a professional is working with a recruit or seeking improvement from an experienced player. Being less of a boss and more of a coach is fundamental to modern management. Urging people to do better won’t work unless they know how to do it better. Good coaching builds trust and a collaborative climate between professionals and teams.
Business process analysis and modeling is an essential component of Business Process Redesign (BPR) as well as other business process improvement initiatives such as reengineering, systems development, quality management, and continuous process improvement. In this course, the participants will acquire the knowledge and skills to analyze and accurately model business processes at the enterprise level as well as the detailed workflow level.
Participants will learn the Integration Definition for Process Modeling (IDEF0) method and the Business Process Diagram notation. These are open modeling standards that are used by many leading business process modeling tools. They are easy to understand and can be applied to all aspects of business process innovation. These methods facilitate rigorous analysis, creative thinking, and the development of information technology systems.
Soft skills training is training that focuses on developing skills such as communication, teamwork, and problem-solving. Other soft skills include emotional intelligence, a positive attitude, and taking the initiative