In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable, or public sector. In this conference, we direct those who enter or aspire to enter into international public relations the necessary and modern methods to create a successful public relations campaign.
At the end of this conference the participants will be able to:
Identify the nature and importance of public relations in the new international challenges.
Practice protocol rules, the ceremony, and etiquette rules locally and internationally.
Mastery of effective communication skills.
Develop the spirit of teamwork among participants, and increase the degree of group cohesion.
Consolidate the values of the team and unify the vision among the team members, thus increasing the effectiveness of the teams.
Reduce friction and conflict between teams within the group.
Public Affairs Professionals
PR Managers, PR Executives & PR Officers
Marketing Professionals
The overall picture and general impression.
Reflective image.
The current image is required.
Common and multiple images.
Knowledge and understanding.
Raise interest and accept the situation.
Sympathy.
Reasons for hiring an international consulting firm for public relations.
Public relations consultants association (PRCA).
Advantages of using an international public relations consulting firm.
Disadvantages of using a consulting firm.
Evaluation of the situation.
Determining the goal.
Select the audience.
Selection of means.
Program Evaluation.
Budgets.
Information Network (Local International) Opportunities and Risks.
Email and how to deal with it.
The art of designing and preparing media materials.
Designing public relations pages on international information networks.
The art of public opinion and media by email.
Preparation of databases on international public relations.
The nature of human beings and their human needs.
Reception skills and etiquette.
VIP styles.
Skills of preparing and drafting invitations and preparing for meetings and seminars.
VIP visits.
A practical laboratory in the management of international public relations.
The concept and nature of the importance of administrative communication.
Foundations, elements, and means of administrative communication.
Obstacles of administrative communication and ways to avoid them.
Reciprocal relations and their impact on the process of direct communication.
Communications and written orders Notes / resolutions / reports.
Visual Communication Skills Effective presentation and presentation.
Skills of persuasion and influence in others.
Skills to deal with different types of people.
Management Objectives the importance of management in the contemporary business environment.
Leadership - Elements of Effective Leadership - Leadership Importance Leadership Types.
The role of the leader in increasing the efficiency of the performance of the business.
Advanced management and leadership skills - Skills necessary to master the art of leadership.
Challenges facing leaders and managers Effective management challenges.
The nature and importance of the task forces.
Characteristics and cohesion of task forces.
Communication between members of the group.
Meaning of effective communication among team members.
Effective decision making within the group.
Decision-making methods between the individual and the group.
Managing and coping with conflict and conflicts among Task Force members.
Corporate social responsibility (CSR) is a management concept whereby companies integrate social and environmental concerns into their business operations and interactions with their stakeholders. CSR has been considered an efficient marketing tool for gaining the competitive advantages a company needs in order to be on top in the context of the current hyper-competitive environment.
You will learn vital skills for managing and creating content in this course. To help you establish a social media presence, you'll learn how to craft compelling social media posts and how to develop a powerful brand. Additionally, you'll discover how to create an ongoing procedure for handling your content. A content calendar should be created, postings should be managed and moderated, data should be analyzed for insights and iteration, and post effectiveness should be increased.
Are you under pressure from an ever-growing task list, conflicting demands and constantly changing priorities? Productive working practices are valuable skills in today’s work environment. Competition is intense and companies need people who can organize their time effectively, collaborate with others to achieve goals, and who constantly strive to better meet customer and stakeholder needs.
This popular course will support you to develop practices and techniques to manage this pressure proactively, allowing you to meet deadlines and deliver against your objectives. You will also develop skills in working well with others to ensure success.
The 5-Day Mini MBA is a unique distillation of the skills that need to be acquired in order to be considered successful in modern business. Not everyone is able to devote a year or two of their time to studying for a Masters in Business Administration, but in an age of rapid change in a highly competitive environment, it is crucial to have a thorough understanding of the issues involved in the smooth and successful running of a business. The 5 Day Mini MBA Leadership & Management Masterclass is a highly intensive training course covering all the usual subjects associated with an MBA. In 5 days, a delegate will learn what normally takes a year of full-time study. The Mini MBA course is designed to provide delegates with comprehensive knowledge of fundamental, proven strategies taught as both an academic and practical exercise. As a result, the course will provide a comprehensive understanding of the skills and knowledge that will be required for any person to further develop their business knowledge and skills and even to prepare them for actual formal study for an MBA. The course is designed to be delivered either as an “In House” class for an organization’s directors and senior management or as a public class where delegates from a number of companies can learn both from the course and from one another and exchange ideas and best practice.
Large capital-intensive projects in the oil and gas industries require substantial - and mostly risky - investments in the acquisition, exploration, and subsequent operation and maintenance of new organizational assets.
The decision of whether or not to invest in new capital projects in the oil and gas industry starts with critical decisions during the exploration phase of new development or the expansion of an existing field. The decision-making tools used to analyze project risk under conditions of uncertainty will help companies to determine the probability of success or loss and will drive the decision to develop or abandon the well.
Crisis management is concerned with responding to, managing, and recovering from an unforeseen event. Risk management is concerned with identifying, assessing, and mitigating any activity or event that could cause harm to the business. Risks can be strategic or operational in nature. A business continuity plan (BCP) is a process that outlines the potential impact of disaster situations on business operations. It creates policies that respond to various situations to ensure a business is able to recover quickly after a crisis.