Managers and supervisors in the fields of people, marketing, sales, training, and administration, as well as public relations officers and other key personnel in the business whose work entails contact and engagement with the internal/external public. This curriculum will also assist managers and staff who work in the media.
At the end of this course the participants will be able to:
Analyze and evaluate the most recent public relations concepts and methods in a variety of situations.
Examine specific public relations tactics and approaches that are appropriate for the working environment of Arab institutions.
Practice key public relations skills such as verbal and written communication, as well as editing, layout, and production procedures.
In PR, use the most important media abilities.
PR Managers and Supervisors.
PR Junior and Senior Practitioners
Other key personnel whose work involves contact and interaction with both internal and external publics
The rise and evolution of public relations.
What is Public Relations?
The scope of Public Relations job.
Setting PR Objectives
PR practitioners' guiding policies.
Public relations initiatives and programs
New Purpose and aspects of Public Relations
Creating and maintaining a positive public image.
The Public Relations Officer in the Role of Communicator
Exchange of Messages
Communication Process Models
Breaking Down Communication Barriers
The Importance of Body Language in Public Relations Activities
Identity and Reputation of a Company.
Activities that are geared toward the general public and the community.
This course is focused upon better business performance, through better planning and control of the business by top management. Sales & Operations Planning (S&OP) is the traditional name for the process, although some have tried to introduce alternative titles, such as Integrated Business Management and SOFplan – Sales, Operations, and Financial Planning. The process is about ensuring that the top-level plans in the business – covering product management, sales, marketing, operations, resources, finance, engineering, human resources, IT – are all balanced to achieve the strategic plans of the organization, in the medium to long term.
T-SQL or Transact SQL is the query language specific to the Microsoft SQL Server product. It can help perform operations like retrieving the data from a single row, inserting new rows, and retrieving multiple rows. It is a procedural language that is used by the SQL Server
The Balanced Scorecard puts strategy at the heart of your organization, allowing you to focus 100% of your employees’ effort on the achievement of company objectives. It provides a powerful framework for the rapid and effective implementation of strategy, delivering breakthrough performance improvement.
Corporate Governance is now one of the hottest topics in the business world. It is both a regulatory requirement and a business enabler. But do you know whether your Corporate Governance activities are extracting maximum value? If not, this is probably because your Internal Audit team has not assessed this key topic. This audit approach is crucial as the Board and the Audit Committee need comprehensive assurance about this strategic business process. This course will provide all the tools and techniques essential to audit the complex and wide-ranging field of Corporate Governance. It will help you ensure that you are applying the very best practices and meet all regulatory requirements
Financial experts are frequently called to provide financial analyses and estimates to aid management in making choices. You will be able to create financial analysis models, comprehend and evaluate the time value of money, and create predicted financial statements if you take this course.
Corporations need to nurture leaders who can help their employees to be innovative and enterprising. This course presents an opportunity for professionals and leaders to learn how to develop the creative edge to meet the challenge of excellent innovative leadership which is needed in the workplace.