Managers and supervisors in the fields of people, marketing, sales, training, and administration, as well as public relations officers and other key personnel in the business whose work entails contact and engagement with the internal/external public. This curriculum will also assist managers and staff who work in the media.
At the end of this course the participants will be able to:
Analyze and evaluate the most recent public relations concepts and methods in a variety of situations.
Examine specific public relations tactics and approaches that are appropriate for the working environment of Arab institutions.
Practice key public relations skills such as verbal and written communication, as well as editing, layout, and production procedures.
In PR, use the most important media abilities.
PR Managers and Supervisors.
PR Junior and Senior Practitioners
Other key personnel whose work involves contact and interaction with both internal and external publics
The rise and evolution of public relations.
What is Public Relations?
The scope of Public Relations job.
Setting PR Objectives
PR practitioners' guiding policies.
Public relations initiatives and programs
New Purpose and aspects of Public Relations
Creating and maintaining a positive public image.
The Public Relations Officer in the Role of Communicator
Exchange of Messages
Communication Process Models
Breaking Down Communication Barriers
The Importance of Body Language in Public Relations Activities
Identity and Reputation of a Company.
Activities that are geared toward the general public and the community.
Post the global financial crisis, the role of the Treasury within a bank is more challenging than ever. The regulation that followed the crisis, in particular Basel III, has meant that optimizing assets and liabilities is vital in mitigating the ‘hit’ on Return on Equity that the regulation represents.
This workshop looks to explain the fundamental role of the ALM function and, via real-life case studies and excel based simulations, explain how the function looks to optimize balance sheet performance via the more selective deployment of balance sheet resources. In addition, it will explore the fluid regulatory landscape in which ALM is functioning and outline what the industry considers as best practice in terms of dealing with the challenges that the landscape presents.
Hence by attending the day workshop, delegates will be better equipped to work in or with the ALM function and support the optimization of the balance sheet they are tasked to achieve.
This training course helps participants to advance their career in medical administration. They'll gain a firm grasp of medical and scientific terms used day-to-day in hospitals and medical settings. In this course, participants will gain the skills to communicate effectively and manage staff, processes and healthcare resources at all levels.
This course provides an understanding of the structure, contents, and applicability of the Occupational Safety and Health Administration (OSHA) standards.
Alliances in business are a natural route for development – but not all contracting relationships can truly be seen as alliances. A good, trusting and open relationship is essential for a long-term and successful alliance – and this needs to be practiced by the negotiators involved. Negotiation is inevitably at the heart of every process to achieve what you want, whether in an agreement, bargaining for an item, or closing a deal. At the end of each negotiation, the goal is to seek a win/win outcome – an essential characteristic of long-lasting alliances. This course provides an essential framework for effective negotiation — which will be vital for building and exploiting an alliance - from building the relationship, critical thinking to prioritize goals
Increasingly, it is being recognized that the trend towards equal opportunities for women is giving women the chance to take more responsibility and make more contributions to the success of their organization. However, in many cases, there is a need to develop the skills and confidence necessary to maximize potential as individuals and as employees. This course is designed to do just that - to equip women with the skills, knowledge, and confidence to succeed in what has traditionally been a male-dominated society. The course will involve experiencing personal development and practicing the new skills using ten competencies which are the key to success in a position of responsibility.
The Prosci Change Management Certification Program provides you with the resources, expertise, and assistance you need to lead future change successfully.
You will use Prosci's methodology and the ADKAR Model for one of your ongoing projects during this five-day experiential program. You and your peers can discuss problems, ideas, and insights in addition to learning Prosci's best practices approach to change management and getting access to our leading technologies. Prosci Certified Change Practitioner status is attained by graduates.